Guiding Light Blog

7 steps to build a strong promotion

Digital Marketing

7 Steps to Create a Promotion

You know you’ll need graphics, and a way to run the promotion, but you also need to have a plan to fulfill the prizes, and ensure everything is legal.

by Nicole Krug / May 25, 2022

promotion time: 11 ideas to increase engagement

Digital Marketing

11 Promotional Ideas to Help Small Businesses Grow

Promotions can help grow your email list, increase social media engagement, and drive sales. Here are 11 promotional ideas to inspire your next campaign.

by Nicole Krug / May 11, 2022

Time to brush off your elevator pitch

Introduce Yourself at Networking Events: 6 Tips for Success

If it’s been a while since you’ve had to introduce yourself to a crowd, here are six tips to help you brush off your elevator pitch and stand out.

by Nicole Krug / April 27, 2022

Web Design trends for 2022

7 Web Design Trends for 2022

If you’re thinking of freshening up your website, here are 7 web design trends for 2022 to draw inspiration from.

by Alyse Schulte / December 13, 2021

banding vs marketing

Digital Marketing

How Much Branding do Small Businesses Need?

by Nicole Krug / November 29, 2021

10 Gifts for Small Business Owners

10 Gift Ideas for Small Business Owners

10 holiday gift ideas for the business owner in your life. Give them a gift to help their business grow or destress.

by Nicole Krug / November 15, 2021

Blogs can help with seo but you must be intentional

SEO

SEO Blogging: 5 Rules of thumb

by Nicole Krug / November 1, 2021

Struggling with social media engagement?

The State of Social Media Engagement

by Nicole Krug / October 18, 2021

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