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Guiding Light Blog

domain authority: how do you stack up on google ranking factors?
SEO

Domain Authority: How Do You Stack Up?

A domain authority is a composite score of how likely Google is to rank your website. Learn about what this means for your SEO efforts.

by Alexis Graham / January 26, 2023
2017 Year End Metrics review
Small Business

2022 Metrics: Why a Year-End Review Matters

by Nicole Krug / December 3, 2022
13 years 13 lessons
Small Business

13 Years, 13 Lessons

by Nicole Krug / September 13, 2022
Small Business

7 hours…or $25?

As #smallbusiness owners, sometimes we’re so focused on keeping our budgets down that we don’t see it keeps us from growing.

by Nicole Krug / August 10, 2022
4 Reasons You Can’t Ignore TikTok
Social Media

4 Reasons You Can’t Ignore TikTok

Did you know that only 28% of #TikTok users are under 18? It’s not just a platform filled with dance videos, but a place making a real impact on pop culture.

by Nicole Krug / July 27, 2022
7 steps to build a strong promotion
Digital Marketing

7 Steps to Create a Promotion

You know you’ll need graphics, and a way to run the promotion, but you also need to have a plan to fulfill the prizes, and ensure everything is legal.

by Nicole Krug / May 25, 2022
promotion time: 11 ideas to increase engagement
Digital Marketing

11 Promotional Ideas to Help Small Businesses Grow

Promotions can help grow your email list, increase social media engagement, and drive sales. Here are 11 promotional ideas to inspire your next campaign.

by Nicole Krug / May 11, 2022
Time to brush off your elevator pitch
Small Business

Introduce Yourself at Networking Events: 6 Tips for Success

If it’s been a while since you’ve had to introduce yourself to a crowd, here are six tips to help you brush off your elevator pitch and stand out.

by Nicole Krug / April 27, 2022
Web Design trends for 2022
Web Design

7 Web Design Trends for 2022

If you’re thinking of freshening up your website, here are 7 web design trends for 2022 to draw inspiration from.

by Alyse Schulte / December 13, 2021
banding vs marketing
Digital Marketing

How Much Branding do Small Businesses Need?

by Nicole Krug / November 29, 2021
10 Gifts for Small Business Owners
Small Business

10 Gift Ideas for Small Business Owners

10 holiday gift ideas for the business owner in your life. Give them a gift to help their business grow or destress.

by Nicole Krug / November 15, 2021

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