LinkedIn is hands-down one of the best ways to market your B2B business.
65% of B2B companies have acquired a customer through LinkedIn
It’s hard to think of another marketing channel that provides such consistent and successful results.
In this episode of 5 Business Rules, Monika Jansen and I sat down to talk about why LinkedIn is so effective and cover tips to ensure your LinkedIn profile attracts prospective clients.
#1 Use a profession profile picture
Use a high-quality, professional photo that looks like you and ONLY includes you. That means your photo shouldn’t:
- Be of your wedding
- Be from a vacation with a drink in your hand
- Include your dog or other fuzzy friend
If you want to make business connections, you need to have a business image, and ideally a professional headshot.
#2 Attention Grabbing Headline
Write a strong headline that is memorable and contains the top keywords you want to be found for.
Consider how you might search for someone on LinkedIn. You are unlikely to be doing a search for “managers.” Instead you would perform a targeted search like web developer, accountant, or lawyer.
Think about the searches you’d like to show up in and include them in your headline to get better exposure.
#3 Tell a story with your summary
The summary is not the place to put in your resume – you should already have that on your profile. This is a spot to humanize yourself and speak in more casual terms about what you do.
#4 Ask for recommendations
Recommendations on LinkedIn can be likened to peer reviews on Yelp. It’s a form of social proof that builds credibility and trust. Help reinforce the statements on your profile by having testimonials.
#5 Share original content
People on LinkedIn are there for business purposes. Perhaps to make connections or perhaps to learn about a specific topic. That gives you a great opportunity to let your expertise shine and build thought leadership.
Original content could include:
- Blog posts
- Videos
- Presentations
Even if this content is on your own website, don’t assume people will see it. Use LinkedIn to create a portfolio that represents who you are.
Have more questions about LinkedIn? Give us a shout!
