While no one knows your brand like you do, sometimes it’s hard to see the forest for the trees. At Social Light we help you step out of your daily routine and look at your brand with a wider a lens.

In its simplest form, digital brand management is positioning your brand (company) in the online market. In practice, that can involve working on a variety of things including:

Brand Identity

The visual aspects of your brand: logo, website colors, graphics and imagery

Brand Messaging

Clear and concise key messages

Audience

Identify and target key market segments

Communication Strategy

The channels and communications methods you use to reach your audience

Digital Brand Management

Done right, brand management will allow you to build a brand that connects with your audience. Tell us your history, and we’ll craft your story. Tell us your hopes and dreams for the future, and we’ll craft a plan to get you there. Along the way, we’ll check out what you’ve been sharing with the world and offer some suggestions to help your brand pack a punch.

Tactically we’ll evaluate and make suggestions on your:

Website

Social Media

Online Reviews

Search Engine Ranks

Consumer Chatter

Email Marketing

In short, we’ll help you say what you want to say to the right people in the most effective channels. Sound like a plan?

Nicole developed my web site and suggested tools to support my content marketing. She worked with me to find a cost-effective approach and delivered great value. In addition to having a better web site, I’m learning more about digital strategies. Hire her!

Meghan Dotter
Principle, Portico PR
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