Digital Marketing Strategy

In the chaos of building and growing your company, you may wake up one day and suddenly realize that you don’t really have a cohesive digital marketing strategy in place to drive that growth.

The good news is you are likely doing quite few things right, but there are also probably a few additional things that you can do to grow smarter, faster, and better.

This is when a Digital Marketing Strategy comes in handy. Think of it as a deep dive into every aspect of digital marketing from the perspective of your small business.

The result? A detailed road map to get you where you want to go.

Here’s how a digital marketing strategy engagement works:

We’ll start with a discovery call to see what your current digital marketing efforts cover. During our chat, we’ll talk about your goals, what you love about your business, and where you are hitting roadblocks.

Next Step: Research

After getting background info from you, we take to the web and see what we find about your business online:

  • How does your business appear in search engines?
  • What are people saying about your business (if anything)?
  • Do you put out a consistent message across all digital channels?

Building Your Digital Marketing Strategy

At this point we take all of the information you shared with us, combine it with our own research, sprinkle in a few best practices and formulate a digital marketing strategy  specifically for your small business.

You’ll receive a comprehensive report that breaks down how well you’re reaching people online and provides detailed, actionable recommendations for what to improve.

Depending on your goals, our review may include recommendations for:

Brand Positioning

Consistent messaging, audience targeting, brand image

Your Website

Web design, page layout, navigation, messaging, calls-to-action, visual imagery

Content marketing

Blogging, guest blogging, email marketing, downloadable content (ebooks, white papers, etc.)

We’ll wrap up your digital marketing strategy project with a second conference to discuss our findings and recommendations. You’ll have a chance to ask any questions and ensure everything is crystal clear.

Social Media

Brand messaging, content topics and schedule, online reviews


Video, podcasts, webinars

Search engine optimization

Get on Google’s radar and be found more easily online

This is a great option for small business owners who want help with their online strategy
but may not have the budget for ongoing marketing engagements.