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Digital Marketing
For small business growth
In the chaos of building and growing your company, you may wake up one day and suddenly realize that you don’t really have a cohesive digital marketing strategy in place to drive that growth.
The good news is you are likely doing quite a few things right, but there are probably a few things you could change in order to grow faster.
At Social Light, we’re big fans of working smarter, not harder, and a solid digital marketing strategy helps you do that.
While the idea of strategic planning makes a lot of people shiver, it is an essential part of running your business.
WHY?
Chances are you have a long list of things that you feel should get done but are so wrapped up in the day-to-day work, you don’t have the energy to address them. Yet that to-do list feels like a weight on your shoulders and takes up headspace.
Having a strategy in place can actually help you resolve that list because you can compare your tasks to your goals. If those tasks don’t actually support your strategy, you get to let them go.
By focusing your energy on the things that are going to help your business grow, you’ll be able to better prioritize your time and see tangible results.
And the news keeps getting better because if you work with Social Light to create a digital marketing strategy, we do all the heavy lifting.
You’ll need to give us an hour in which we pepper you with questions about the current state of your business and where you want to go.
Then we take a deep dive into every aspect of marketing for your business, in order to create a detailed road map toward your end goals.
HERE’S HOW A DIGITAL MARKETING STRATEGY ENGAGEMENT WORKS:
We’ll start with a discovery call to see what your current digital marketing efforts cover. During our chat, we’ll talk about your goals, what you love about your business, and where you are hitting roadblocks.
You can expect us to ask about:
- Your past marketing efforts
- Your competitors
- The metrics you use to measure success
- Access to analytics – website, email marketing, social media, or anything else you can share.
NEXT STEP: RESEARCH
After collecting background info from you, we hit the web and see what we find about your business online. We’ll take a look at things like:
- How does your business appear in search engines?
- What are people saying about your business (if anything)?
- Is your content promoting the work you most want to do?
- How do you stack up against your competitors?
BUILDING YOUR DIGITAL MARKETING STRATEGY
At this point we take all of the information you shared with us, combine it with our own research, sprinkle in a few best practices, and formulate a digital marketing strategy specifically for your small business.
You’ll receive a comprehensive report that breaks down how well you’re reaching people online and provides detailed, actionable recommendations for what to improve.
Depending on your goals, our review may include recommendations for:
BRAND POSITIONING
Brand messaging, audience targeting, brand image
YOUR WEBSITE
Web design, page layout, navigation, messaging, calls-to-action, visual imagery
CONTENT MARKETING
Blogging, guest blogging, email marketing, downloadable content (ebooks, white papers, etc.), video, podcasts, or even webinars
SOCIAL MEDIA
Channel selection, content topics, and schedule
SEARCH ENGINE OPTIMIZATION
Get on Google’s radar and be found more easily online
We’ll wrap up your digital marketing strategy project with a second conference to discuss our findings and recommendations. You’ll have a chance to ask any questions and ensure everything is crystal clear.
This is a great option for small business owners who want help with their online strategy but may not have the budget for ongoing marketing engagements.