In the chaos of building and growing your company, you may wake up one day and suddenly realize that you don’t really have a cohesive digital marketing strategy in place to drive that growth.
The good news is you are likely doing quite few things right, but there are also probably a few additional things that you can do to grow smarter, faster, and better.
This is when a Digital Marketing Strategy comes in handy. Think of it as a deep dive into every aspect of digital marketing from the perspective of your small business.
The result? A detailed road map to get you where you want to go.
Here’s how a digital marketing strategy engagement works:
We’ll start with a discovery call to see what your current digital marketing efforts cover. During our chat, we’ll talk about your goals, what you love about your business, and where you are hitting roadblocks.
Next Step: Research
After getting background info from you, we take to the web and see what we find about your business online:
- How does your business appear in search engines?
- What are people saying about your business (if anything)?
- Do you put out a consistent message across all digital channels?
Building Your Digital Marketing Strategy
At this point we take all of the information you shared with us, combine it with our own research, sprinkle in a few best practices and formulate a digital marketing strategy specifically for your small business.
You’ll receive a comprehensive report that breaks down how well you’re reaching people online and provides detailed, actionable recommendations for what to improve.
Depending on your goals, our review may include recommendations for:
Brand Positioning
Consistent messaging, audience targeting, brand image
Your Website
Web design, page layout, navigation, messaging, calls-to-action, visual imagery
Content marketing
Blogging, guest blogging, email marketing, downloadable content (ebooks, white papers, etc.)
We’ll wrap up your digital marketing strategy project with a second conference to discuss our findings and recommendations. You’ll have a chance to ask any questions and ensure everything is crystal clear.
Social Media
Brand messaging, content topics and schedule, online reviews
Multimedia
Video, podcasts, webinars
Search engine optimization
Get on Google’s radar and be found more easily online