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Small Business
Let’s not beat around the bush:
Your website is your single most important marketing asset.
When people hear about your company, the very first thing they do is look is look you up online. Once they land on your website, you have about 10 seconds to grab their attention and entice them to learn more.
So what’s the secret sauce? Like any good recipe it’s a balanced mix of ingredient that includes:
- Visual appeal
- Clear messaging
- Easy navigation
- A responsive site that works on all devices
Let’s not beat around the bush:
Your website is your single most important marketing asset.
When people hear about your company, the very first thing they do is look is look you up online. Once they land on your website, you have about 10 seconds to grab their attention and entice them to learn more.
So what’s the secret sauce? Like any good recipe it’s a balanced mix of ingredient that includes:
- Visual appeal
- Clear messaging
- Easy navigation
- A responsive site that works on all devices
Sounds simple enough, yet how many websites have you visited and thought, “This site sucks”? At Social Light, we want to make your website rocks so that it routinely brings in new business.
Here are a few ways we can tackle that:
“Opening this practice has been a HUGE pain but designing the website with you has been the one thing I don’t lose sleep over at night!”
– Dr. Courtnee Pelton
“Opening this practice has been a HUGE pain but designing the website with you has been the one thing I don’t lose sleep over at night!”
– Dr. Courtnee Pelton
BUILD TRUST
Research shows that up to 94% of people will make a snap decision on the credibility of your business based solely on your website design. And guess what? They’ll do it in less than a second.
Sound crazy? It may be, but it’s true. In fact, a Harvard study found:
If we perceive a website as unappealing, we are less likely to trust it, and more likely to leave it in favor of others.
We could throw stats at you all day long, but suffice it to say, you need a website that supports your business.
Building – and maintaining – a website is an investment, but it’s one that can make a difference in your bottom line.
Not sure what impression your website gives?
Take advantage of our website audit and get an unbiased option.
WEB DESIGN
Having a website legitimizes your business. No matter the size of your company, if you have a professional, well-designed site, you can compete with any business around the world.
Your website often delivers the first impression of your company, so it’s important to make it a good one.
We understand that a strong website can set you apart from the competition and help you serve your customers around the clock. That why we offer custom website solutions that include:
- Visual branding: colors, fonts, imagery and overall style of your website
- Strategy: focus your website content to meet the needs of your audience
- Layout: design concepts to make your site impactful and user-friendly
- Development: bring your concept to a life with a responsive website
- eCommerce: sell products, offer a subscription service, or bring your invoicing online
- Messaging: clear and concise text that prompts users to take action
- Search Engine Optimization: optimize your site so more people will see it
Want to talk options?
Schedule a free consultation today!
LET’S MAKE IT EFFICIENT
As a small business ourselves, we understand the need to be efficient, and your website can absolutely help with that. In fact, at Social Light we almost consider the website a member of the team, because it takes care of business operations like:
* Creating invoices and accepting online payments
* Allowing clients to e-sign contracts and agreements
* Managing calendars through online scheduling
* Collecting information about clients and
projects through a series of questionnaires
When you’re thinking of a website redesign, we’d encourage you to brainstorm some of the ways a website could help you be efficient.
WEBSITE REDESIGN
When you started your business, one of the first things you did was put up a website. But that may have been a few years back, and things have changed.
If that’s the case, your website may be ready for a redesign.
Many small business owners tell us that they want a better website, but they don’t have a clear picture of what that means.
Changing up the look of the site is a given, but websites can also support your marketing goals in a variety of ways. When we dig a little bit deeper, we often hear things like:
- I want to show up in Google
- I want people to download my eBook
- I want to do a better job collecting leads through my website
- I want my customers to be able to fill out forms
- I want to offer online courses
- I want a customer portal to share, or store, information
All of this is totally doable when you redesign your website. In fact, most of it isn’t even hard.
Ready find a solution that lets you do more with your website?
“I had two prospective clients tell me yesterday that when they went to my website, they loved it, and that’s what sold them on working with us. So thanks!”
-Sarah Gonzales
AD HOC WEB SUPPORT
If you have an existing website, but need to keep it running smoothly, we’re happy to step in. Some clients come to us when they want to add new functionality, such as offering online courses, or member portal.
We also hear from a lot of small business owners who are having trouble updating their website, seeing weird errors, or just need to spruce up their graphics.
While we can help with miscellaneous troubleshooting, many of our client take advantage of our website booster program to keep things humming along.
