Having a top spot in Google’s search results can make a huge difference to your business, yet search engine optimization (SEO) is an area filled with smoke and mirrors.
With experts offering different opinions about what will make you rank better and Google constantly changing their rules, it’s no wonder that many small businesses struggle with SEO.
The good news is that if you have a solid digital marketing strategy that includes a blog, then you’re already on the road to SEO success. We’ll help you make the most of your content with a more focused effort that will turn your website into a hardcore business development tool.
We’re not going to lie, there’s no magic bullet to the top spot. SEO is an investment in both time as money. You’ll need to create a solid framework on your site and then make on-going efforts to stay on Google’s radar.
Here are some of the ways we can help you do that:
You may have read an article that said keywords are dead. That’s a bit of misinformation because you can’t rank for random search on Google.
Keywords are the backbone of any good SEO project, because you have to understand what people are searching for, and then match your content to meet that need.
The first step is to dig in and find the keywords that create the best opportunity for you.
We’ll take those keywords out for a spin and make sure they are correctly integrated into your website to give you the biggest bang for your buck. That may mean updating the text on some of your existing pages, or building news ones.
When it comes to SEO, you have to realize that it’s Google’s world, and if you want to rank well, you need to play by their rules.
That means leveraging some of their tools to ensure your site gets proper exposure.
If you don’t have a blog or struggle to write articles for one you do have, you’ve come to the right place. We’ll help you plan a content calendar based on keyword opportunities and trending topics, then create posts designed to attract Google’s attention.
Since we have the attention span of a goldfish, nobody is willing to wait for a slow site, so Google expects your site to load in less than 5 seconds. A good SEO project takes into account not just the words you use, but the overall site performance to resolve any errors that would put you on Google’s blacklist.
-Leah Nichaman
Google uses more than 200 different factors in determining how a page ranks, but one of the most important ones is the number of website that link to yours.
One way to build links is to use directories in your industry, or sites like Google Business and Yelp that you can create a profile on.
Another option is to find you opportunities to be a guest – such as being on a podcast or contributing an article to another site. These kind of opportunities do double-duty as they give you some old-fashioned PR while beefing up your credibility with Google.