You send a hundred emails a day – how hard can email marketing be? When you’re suddenly talking to a larger audience and have to take pesky things like attention-grabbing subject lines, SPAM laws, and open rates into account, it can make your head spin.
If you’re wondering if it’s even worth the hassle to put together email campaigns in the current social climate, the answer is a resounding YES!
Year after year, email marketing has one of the top ROIs compared to other marketing channels. In fact, it’s 180% better at converting sales than social media.
So what kind of email should you send?
Most people sign up for email lists to get a deal – be it the discount offered for signing up, or because they want to be notified of special offers.
Everyone loves a sale, but promotions don’t need to be limited to discounts alone.
Promotional emails can be used to support webinars and events, contests, giving campaigns, and so much more.
Unlike a promotional email, email newsletters are designed to nurture relationships and build thought leadership rather than focus on sales.
They are away to anchor your overall content strategy, drive traffic to your website, and keep you top of mind with customers so that when they are reading to make a purchase, your company is the first one they think of.
Beyond the campaigns that you send throughout the year, you can use email automation to support your business development strategy.
Whether you want to create a sales funnel to nurture leads, set up abandoned cart emails, or even remind customers when it’s time to re-order, email marketing support your operations behind the scene.
Ready to step up your marketing game?
Schedule a free consultation today!
-Jason Levin
If you want to ramp up quickly, running a contest is a quick and easy way to grow your list quickly*.
Creating an enter-to-win contest is the most straight forward option, but we have clients that have done everything from March Madness Brackets to photo contests.
*Social media promotions and an advertising budget helpful to exposures to your contest to a wider audience and increase the number of sign ups you receive.
f you’ve heard marketing experts talk about the need to build your list, but the email form on your website only brings in the occasional sign up, you are not alone.
The truth is that no one wants more email, so someone has to like you A LOT to subscribe to your list without some motivation. That’s where lead magnets come in.
Whether you’re using an ebook, a discount code, or quiz as a lure, the idea is that someone has to give you their email address to access to the content. Once you have their email addresses, you have the opportunity to nurture the relationship and help move someone toward a sale.
Starting to get some ideas?
If you understand the importance of email marketing, but just don’t have the time to dedicate to it, you’re not alone. We work with a lot of small business owners that need help pulling things together.
Some of our clients want to write a note, and let us worry about the design, while others prefer to hand the whole process over to us. Whatever your preferences, we can find a method that works for you.
If you’ve been using email as a marketing channel for a while, but just aren’t seeing the results you want, you’ve come to the right place.
We’ll take a look at your past campaigns to audit your subject line, design and content to give you some feedback on where things are going wrong.
With that information we can arm you with tips and tricks you can use to make your email marketing efforts more successful in the future.