Nicole Krug, digital brand strategist, social lightA note from Social Light’s founder, Nicole Krug


Thanks for taking the time to learn a bit more about me and my company Social Light!

At Social Light I’ve worked hard to build a different kind of company. It’s not just the fact that my two sidekicks, Izzie and Tesla, hang out under my desk and often try to participate in conference calls, but rather it’s the focus we have on our clients. In fact, Social Light’s list of services was built around the needs of our clients (we started focusing on social media but have expanded to a full-fledged digital agency).

I’m also a strong believer in innovation and I threw “the box” out the window a long time ago and I don’t believe in fruitlessly repeating the same efforts hoping for different results. As a small business owner, I do understand that the idea of paying for a new program can seem daunting, but that’s why we treat each and every client as an individual. At Social Light we want to understand your goals and your resources and find the right balance of tactics that will bring growth to your company.

I’m happy to say that Social Light can boast results such as:

1.8% Bounce Rate

Reduced bounce rate from 64% to 1.8% in a three-month period for options trading service

7,000 Fans

Increased Twitter fan base organically for dog rescue organization from 13 to over 7,000 in less than a year.

12% Fan Growth

Increased Facebook fan base by 12% in a two-week period utilizing contest for a bank

31% More Visitors

Increased web traffic for an online auctioneer with 31% increase in unique visitors and 46% increase in page views in a six-month period.

I find that our campaigns are the most successful if we are able to take a look at your full digital marketing strategy (social media and email marketing along with your website, blog and even SEO) though we can certainly tackle one piece at a time.

If you think Social Light might be a good fit for your company, but you’d like to get to know me further, please spend some time with my blog, The Guiding Light. I keep it up to date with tips to help you thrive in the digital space. If you like what you see, I’d love to hear from you!

Nicole Krug


Nicole Krug

P.S. You can also get updates from me filled with digital marketing tips straight into your inbox every month! Start out with the free guide, 10 Reasons You’re Not Ranking on Google.

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Nicole Krug’s Speaker Bio

Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand while boosting the bottom line.

Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. From developing marketing programs and e-commerce channels to improving organizational performance and building profitable business relationships, Nicole understands revenue goals and how to meet them.

When she’s not hard at work on client strategy, you’ll find Nicole cooking up a storm or planning her next trip. She is a strong supporter of literacy, volunteers with the Cura Personalis Project, a therapeutic riding program, and has done pro bono social media campaigns for K-9 LifeSavers.

Sample Presentations

  • Alexa! Optimize My Website for Voice Search
  • Using Tools on Social Media to Target Your Audience
  • Capture Website Leads to Grow Your Business
  • Convert Your Online Prospects with Analytics
  • Using Automated Email For Customer Engagement
  • Social Media Strategy
  • Brand Essentials