Small Business Advocate.
“Nicole has a gift of breaking things down and speaking in layman’s terms in a way that makes me feel empowered.”
– Amy Podolsky
Hi, I’m Nicole Krug,
I started my career working inside the marketing departments of big brands like The North Face and BB&T Bank, and then fell in love with small business.
I’ve spent the last 15 years helping small business owners grow, while cutting down on the frustration of dealing with technology.
If you’re looking for someone who can breakdown the buzz into actionable steps to grow your business, I’m your girl.
NEED A SPEAKER THAT CAN
EMPOWER YOUR TEAM?
Nicole creates high-energy workshops filled with tips and tricks that can be implemented right away.
Her most popular talks include:
MARKETING
STRATEGY 101
Having a marketing strategy is an essential part of running a successful business, yet many small business owners struggle to create a cohesive plan. Yes, strategic planning can be daunting, but it’s easier than you think. In fact, you’ll probably find yourself excited at all the opportunities you uncover.
BE MORE EFFECTIVE
WITH EMAIL MARKETING
If you’ve been lured in by the idea that email marketing can serve up 400% ROI, but just aren’t seeing results from your own efforts, this session will teach you how to step up your game and increase revenue from email marketing campaigns.
BOOST YOUR BRAND WITH
AN ACCESSIBLE WEBSITE
If your website isn’t accessible, customers can’t use it effectively, which may result in lost revenue – and potentially a lawsuit. Having an accessible website not only protects your business, it enhances the customer experience while boosting loyalty.
SOCIAL MEDIA
ADVERTISING
Cash is precious these days, so if you’re going to advertise you need to make those dollars count. This session will teach you how to maximize your campaigns by focusing on the right audience.
GOOGLE SEARCH
IS CHANGING
These days more than half of the searches on Google do not result in a click because Google is answering basic questions themselves – eliminating the need for you to click a page. Great for you as a user, but what does that mean for your brand?
MAKE DATA-DRIVEN
DECISIONS
If you’ve heard a lot about data-driven marketing, but have no idea what that really means, this session is for you! Data can help you understand where you are succeeding – or failing – with your customers. After all, you don’t want to keep pouring money into a strategy that doesn’t work
THE. BEST. WEBINAR. EVER. PERIOD.
I have NEVER learned so much from a webinar. Nicole was professional, presented the information in a clear and easy way with visuals that were very effective.
ABOUT NICOLE
Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light, Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand while boosting the bottom line.
Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. From developing marketing programs and e-commerce channels to improving organizational performance and building profitable business relationships, Nicole understands revenue goals and how to meet them.
When she’s not hard at work on client strategy, you’ll find Nicole cooking up a storm or playing polo. She is a mentor with Future Link, and volunteers with the Cura Personalis Project, a therapeutic riding program.