A good portion of our clients serve other businesses, and when it comes to B2B marketing, LinkedIn is the way to go. It’s the social network I focus on most, and can personally speak to the benefits. You’ve probably heard at least a couple other people say this, but if you haven’t yet found the…
Getting folks to your site is only half of the battle; the next step is getting them to stay on your site, which ultimately leads to conversions. With the average visit length falling at only 8 seconds, keeping visitors on your site can feel like an insurmountable task. But don’t despair! We have 5 ways to increase time spent on your website!
Social media stories are the big thing these days – Facebook has even gone so far as to predict stories and videos will be the only two things people post in the future. But now Google is getting into the stories game. Google has tried and failed a few times to create a social option,…
You’ve heard great things about the value of video content, but if you’re not sure how to get started creating videos here’s a primer.
In this episode of 5 Business Rules, Monika Jansen and I share our top five tips to help you craft catchy email subject lines. Your email subject line creates the first impression, and in some cases the last! In many ways, subject lines are more important than the email content, because a bad subject line…
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.” – Bruce Springsteen When promoting your brand, it’s important to always present your brand in the same way, using the same logo, font and colors. Why is this…
It may seem like the way to market your business changes every day. Whether a new social media channel is on the rise, or Google changed their algorithm, it’s hard to keep up with different marketing channels. The good news is that there are some rules that don’t change. Ever. In this episode of 5…
Social media and SEO are two very different digital marketing strategies, but they can work in tandem. At their core, both social media and SEO help people to find information. Integrating the two will help more users discover your business, and boost your rankings in the search engine results pages indirectly. In this episode of…
Since COVID-19 came around, more and more businesses are seeking ways to do more business online. If that’s the case for you, it’s important to be aware of your choices when it comes to electronic payments. In this episode of 5 Business Rules, Monika and I cover 5 ways you can get paid online. Spend…
Cash is precious these days, so if you are going to invest in an ad campaign, you need to make the most of it. In this episode of 5 Business Rules, Monika and I offer up five tips to set yourself up for success. Spend 5 minutes with the video, or read on for the…
Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode…
Writing a book is a fun process, but actually completing a book can be quite a challenge. In this episode of 5 Business Rules, Monika and I share five tips to help you through the process of writing a book. Spend 6 minutes watching the video or read on for the tips. Make sure you…