Many of us trust our gut about how to run our companies and marketing campaigns. The problem with that is that we have biases and preferences about how to do things, that may not be accurate. On the flip side, numbers don’t lie. They tell a clear story about what’s working and what’s not. Yet…
September 2024 marks Social Light’s 15-year anniversary, and we’re celebrating by looking back at some of the top lessons we’ve learned in hopes that we’ll help other small business owners reach their own milestones. 1. Get a deposit before you do any work Forcing people to put some skin in the game ensures they are…
1. Toilet Paper Did you know that EVERY day 1 million trees are cut down to make toilet paper? I won’t bore you with the details of why we should keep those trees, I’ll just point you to Who Gives A Crap as a better option. They use recycled paper and bamboo (which is a…
No matter how great of an idea you have, if it doesn’t fit into your business strategy, chasing it down may be a waste of time.
If you haven’t yet done your 2024 planning, this is your friendly reminder that taking the time to review your 2023 metrics is a good place to start. You likely have good idea of who your top customers are and what your best sellers are, but do you know what motivates someone to buy from…
As #smallbusiness owners, sometimes we’re so focused on keeping our budgets down that we don’t see it keeps us from growing.
If it’s been a while since you’ve had to introduce yourself to a crowd, here are six tips to help you brush off your elevator pitch and stand out.
10 holiday gift ideas for the business owner in your life. Give them a gift to help their business grow or destress.
This is not one of those articles that tries to convince you that fun to walk into a room of strangers. The real fun comes when you take your existing relationships out for a spin.
Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode…
Writing a book is a fun process, but actually completing a book can be quite a challenge. In this episode of 5 Business Rules, Monika and I share five tips to help you through the process of writing a book. Spend 6 minutes watching the video or read on for the tips. Make sure you…
Strategic planning is something that sounds pretty daunting, but it’s an important exercise for business owners to go through, especially if they want to grow. The point is to help you go beyond the day-to-day aspects of running your business and take a longer view. This might help you predict when you’ll need to expand…