15 years of lessons

15 Years, 15 Lessons

September 2024 marks Social Light’s 15-year anniversary, and we’re celebrating by looking back at some of the top lessons we’ve learned in hopes that we’ll help other small business owners reach their own milestones. 1. Get a deposit before you do any work Forcing people to put some skin in the game ensures they are…

strategic planning: city in a bubble

Strategic Planning 101: Strategy

Strategic planning is something that sounds pretty daunting, but it’s an important exercise for business owners to go through, especially if they want to grow. The point is to help you go beyond the day-to-day aspects of running your business and take a longer view. This might help you predict when you’ll need to expand…