Is it part of your strategy?

One of the perks of my job is that a lot of Social Light clients are really freakin’ awesome. That’s cool not only because they’re fun to work with, but also because I get to learn from them. Sometimes it’s about something totally new to me, like blockchain, but other times it reinforces things I already know, like strategy.

Case in point, go-to-market strategist Christina Del Villar, has developed something called the G.R.I.T. Marketing Method, which breaks down to:

• Go to market strategy
• Repeatable, Predictable, and Measurable Process
• Intention
• Tools & Technology

While there are takeaways in each element, the component that really resonates with me is intention.

In one of her blog posts, she says:

 

She makes the point that there are a million ways to do get distracted, and most of us spend our days chasing down random requests, that may, or may not, actually help us meet our goals.

Sometimes these interruptions are unavoidable, but sometimes we also make a lot of extra work for ourselves that could be avoided if we just stop and ask ourselves: is this part of my business strategy?

Even if it’s a brilliant idea, if you can’t explain how it will help you meet your goals, its needs to go on the backburner.

You must have a strategy

Or course, in order to make sure your actions support your strategy, you must actually have a strategy.

Christina tells me that the #1 concern of CEOs is that they haven’t formulated a proper strategy to meet their goals. That’s true of small business owners, as well as Fortune 500 companies.

I see this in my clients, as I had a conversation the other day with a business owner who said all her marketing efforts were slapped together, and there was no real rhyme or reason to what she was doing.

If you’re in that boat, read this to learn how to start thinking strategically.