September 2024 marks Social Light’s 15-year anniversary, and we’re celebrating by looking back at some of the top lessons we’ve learned in hopes that we’ll help other small business owners reach their own milestones. 1. Get a deposit before you do any work Forcing people to put some skin in the game ensures they are…
No matter how great of an idea you have, if it doesn’t fit into your business strategy, chasing it down may be a waste of time.
Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode…
All of these tips should have the double bonus of being friendly to the environment and your wallet! 1. Compost You’ll be blown away by how much you can cut down on your garbage by tossing your food scraps, dying plants/flowers, and even tissues into a compost bin. Use the compost as mulch to help…
Over the past year I have gone from taking an interest in being more sustainable, to becoming a full-on conservation nut. In my personal life this has meant everything from switching to a mainly plant-based diet to buying a new Tesla. And yes, I’ve earned a lot of eye-rolls from my husband in the process.…
Buying another company is one of the biggest decisions a business owner can make, so it’s understandable to feel anxious over the whole process. In this episode of 5 Business Rules, Monika Jansen and I share five pieces of advice to keep in mind when buying a company. Spend 4 minutes watching the video or…
Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode…
Many of us love the idea of passive income. The idea that you can literally make money while you sleep. This is a concept that is heavily promoted by many information marketers, who do a lot of what I call “selling the dream.” Everyone wants to make more money with less effort so many people…
I talk to many small business owners who want their website to show up in Google search results, but struggle to understand how to go about search engine optimization (SEO). Janet Chiu has the ability to breakdown the complexities of SEO into an approachable method that every business owner can appreciate, and so I’m thrilled…
As head of a marketing shop, I’m all about spreading brand love. However, I often come across clients that need a bit of TLC because they haven’t quite discovered what their business is all about. That’s why I was so excited to learn about the work that Allie Armitage is doing in her company Mind…
I’m excited to welcome Jennene Biggins back for the second post in our series discussing mobile marketing. If you missed the first post that breaks down why mobile marketing has become such a big deal, check it out here, and then read on to find out ways your business can jump into the mobile game.…
Every once in a while a story surfaces involving a company that is forced to pay out big bucks because their website isn’t accessible to people with disabilities. People shake their heads and say “bad company,” but may not actually understand what online accessibility is and what they need to do to make their own…