What is a call to action? A call to action, or CTA, is a prompt for your audience to take the next step. For example, if a potential customer is on your website reading about your services, you want to encourage them to move forward by contacting you or scheduling a meeting. Though it might…
These days nearly 60% of website traffic comes from mobile devices, but only 53% of the top websites around the world are considered mobile-friendly.* That’s crazy. Especially since 9 out of 10 customers are lost due to a bad mobile experience. Most people just want a website to work without having to understand the nuts…
Getting folks to your site is only half of the battle; the next step is getting them to stay on your site, which ultimately leads to conversions. With the average visit length falling at only 8 seconds, keeping visitors on your site can feel like an insurmountable task. But don’t despair! We have 5 ways to increase time spent on your website!
If you’re thinking of freshening up your website, here are 7 web design trends for 2022 to draw inspiration from.
Since COVID-19 came around, more and more businesses are seeking ways to do more business online. If that’s the case for you, it’s important to be aware of your choices when it comes to electronic payments. In this episode of 5 Business Rules, Monika and I cover 5 ways you can get paid online. Spend…
Years ago, Dennis Lembree wrote a fabulous post for Social Light on online accessibility. The article explained exactly what online accessibility is, and why business owners and webmasters should care about it. Online accessibility is a really good thing, but not something you see talked about terribly often so it wasn’t much of a surprise…
When it comes to websites, there are a lot of different options, and many people don’t know how to go about choosing a website platform. While there really isn’t a wrong choice, there are options that focus on an easy user experience and options that are allow you to scale up as your business grows.…
Working with small business websites, I often get asked about the difference between a hosting account and a domain, and why you need both. Let’s see if we can clear up some confusion. Domains A domain is your websites address, also called your URL. It’s where people find you on the web, so you might…
As soon as someone meets you or hears about your business, they’re going directly to your website to learn more. Websites can do a lot of increase business credibility, but all websites are not equal. In this episode of 5 Business Rules, Monika Jansen and I share five things that people use to determine how…
You can’t expect to do business in Spain without making your website available in Spanish, so if you are expanding internationally, translating your website should be one of your top priorities. However, it’s important to realize that working with a different language is only the first step. As you prepare for international expansion be aware…
Lead magnets are incentives (read bribes) that offer up a specific piece of knowledge in exchange for a user’s contact info. Lead magnets are a great way to bring in leads off your website and kick start the sales funnel. Here are eight ideas on lead magnets you can use on your own site: 1.…
Website can go a long way in establishing credibility for a small business, but a website must create a good experience for the user. In this episode of 5 Business Rules, Monika Jansen and I offer up five essential elements you must be aware of to make your website work for you. Spend 4 minutes…