Online payments – a world of options

Online payments – a world of options

Most small business owners accept two types of payment: check or credit card. Some businesses still take cash and the occasional customer likes to set up an ACH or wire transfer. These are all standard types of payment that are easy to understand and account for. But they are no longer the only options. With…

Lead Box: The choices are endless

Lead Box: The choices are endless

What is a lead box? You’re probably more familiar with the term popup box, which has become an umbrella term for messages that appear on your website, generally with a special offer. While a popup lightbox is the most popular form of a lead box, the truth is there are lots of options to highlight…

5 tips for effective website popups | Business Rules Marketing video

Popup boxes don’t have to suck

What’s the first thing you think of when I say popup boxes? Probably something like: Ugh, those annoying boxes that make me want to leave a website? Yep, those are the ones I’m talking about. It’s true, most people hate popup boxes but the truth is they are used because they work. Entrepreneur.com increased their…

The Danger of an Old Website - Social Light

The Danger of an Old Website

For a small business keeping your website up to date is tough. I get it. In fact, I know it’s a win for a small business to have a website at all, since nearly 50% of business don’t even have a website! So if you are a small business owner and you’ve got a website,…

Should My Website Have SSL Security?

Should My Website Have SSL Security?

As small business owners trying to survive in the digital world, many of us seem to dance to whatever tune Google is humming.  Because of that there has been a lot of discussion lately around whether or not at add SSL security certificates to websites. (Need to get up to speed? Google announced a while…