The idea of using themes to freshen up your website means that the core structure of your website doesn’t change, but the imagery is updated on a regular basis.
Let’s use the seasons as a simple example: spring, summer, fall and winter. Four seasons means you’ll change your website four times a year.
Just about every website has a main visual and headline, and that’s where you’d focus first.
When I say use your site thematically, I’m not just talking about finding an image of pretty flowers for spring or falling leaves in fall and calling this good. You want to integrate your themes into your products and services so that fits naturally into your site.
If you’re thinking to yourself, I teach a foreign language, how the heck does this apply to me?
For winter: you might show a snowy scene with the headline:
It’s cold outside, stay warm and brush up on your French!
In the summer show a picture of a party on the streets in Spain with the text:
Are your ready for your trip this summer? Practice your Spanish today!
Freshen up your website marketing
Now you might have noticed I’m adding seasonal marketing into the text. You can and should do this. In fact, you can even take things a step further by making the content of your entire homepage follow your theme.
Feature a blog post with 10 tips for spring and your most popular products for the season.
I used the seasons because it’s a simple and clear example, but the idea is to have a little fun with your branding, so do what works for you.
Use the holidays and have an Easter egg hunt on your website, or go Pink for Breast Cancer Month. If you’re a local company with a lot of city pride, follow the sports seasons and get behind your local teams.
A quick branding note: This is meant to be fun, but shouldn’t actually cross the line into cheesy. Make sure your choices are consistent with your overall brand image.
Benefits of a fresh look
Why do this?
We talked about keeping things fresh.
We also talked about bringing forward seasonal products, which can help with sales.
But more than anything, the goal of doing this is to make a connection with your visitors.
Remember that most visitors will decide whether or not to stay on your site in less than five seconds. Having something that’s fresh and fun can help you pique their interest and encourage them to stay a little longer.
Need help with ideas? We’re always here!