7 Web Design Trends for 2022
If you’re thinking of freshening up your website, here are 7 web design trends for 2022 to draw inspiration from.
How Much Branding do Small Businesses Need?
Branding and marketing are often used as interchangeable terms. Yes, they are similar, but there are differences between them. Branding is the act of defining who you are as a business. While marketing refers to the tactics you take to bring exposure to your business. Where it gets confusing is that you may use a…
Color Theory 201: Online Considerations
When you are establishing the visual identity of your brand, it’s worth considering how your colors will play online. Here are five things to think about when evaluating colors for an online medium. Metals don’t shine Let’s say that your research into colors showed you that silver has a feminine energy, which you think is…
Color Theory 101: the Meaning of Color
There’s a reason why asking someone about their favorite color is a way to get to know them. People have vastly different preferences around color and it impacts how they see the world. Here’s an example: my junior high, high school, and college colors were green and gold. While I have very fond memories of…
5 Tips for a Stronger Brand Online {Video}
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.” – Bruce Springsteen When promoting your brand, it’s important to always present your brand in the same way, using the same logo, font and colors. Why is this…
5 Marketing Rules That Never Change {Video}
It may seem like the way to market your business changes every day. Whether a new social media channel is on the rise, or Google changed their algorithm, it’s hard to keep up with different marketing channels. The good news is that there are some rules that don’t change. Ever. In this episode of 5…
Wow People with Your Website Home Page – Business Rules
The average website visit is 8 seconds long. Think about how long that is and how much information you can communicate in that time. It’s not much. If you want to keep people on your website, you must make a strong first impression with your homepage. That starts with a strong visual impact. In this…
5 reasons to rethink your business cards – Business Rules
When was the last time you thought about your business cards? Sure you hand them out all the time, but have you really looked at your business card lately and considered what it says about you? Monika Jansen and I sat down to talk about business cards as part of the 5 Business Rules series.…
8 Ways to Establish Website Credibility
I talk a lot about how websites are one of the best way to bring credibility to a small business. But all websites are not equal, and first impressions count for a lot. So I thought it would be worth covering what makes a website (and business) credible. Appearance is everything Depending on the study…
Quick & Easy Way to Freshen Up Your Website
We all know that going through a websites redesign is a major process that takes both time and money. If you’re not ready to make that investment, but you’re sick of seeing your homepage – and more importantly you think your customers are too – you can make some quick and easy changes to freshen…
Build Brand Recognition: Why Consistency is Important
When you’re establishing your brand or company one of the most important steps is to build brand recognition. You want people to know who you are and what you do simply by seeing your logo. Think Nike. The swoosh has become iconic and Nike’s consistent use of their visual branding is an example for us…