Our collection of web design trends for 2022 are here to inspire. Use this list to help keep users engaged and returning to your website.
#1 One Page Sites
One-page sites are becoming increasingly popular due to their simplicity and how easy they are to use. It is easy to control how your information will be presented, because users will scroll down the page without the distraction of links or a menu.
One-page sites work well for portfolios, single products and small business websites. Apple Plug uses their signature minimalist style, paired with color blocks and clean typography in their one page product site.
#2 Oversized type and photography in hero
Oversized, bold typography is taking center stage in website heroes. The larger than life text becomes a design element and can be either minimalist or complex in style.
The Baikal adventure website integrates a modern, legible sans-serif with abstract nature photography to pull the viewer in. The photography collage draws your eye down the page and encourages the viewer to scroll for more.
#3 Split screen websites
Split-screen layouts are gaining popularity. They are great for a playful, interactive feel. A natural separation of content is created and is brought to life through dueling movement. This is a great choice for landing pages and allows you to feature two (or more) elements with equal importance.
On their website, Growers Soil lets users imagine getting their hands dirty by showing off their product alongside beautiful packaging.
#4 Video
Trailing right behind Google, YouTube is the most visited website in the world. Video is continuing to trend and for good reason. According to a study, users can retain up to 95% of messaging delivered through video, compared to just 10% in text.
On the Chaumet website the viewer is whisked away on a personalized tour of Paris, setting the tone with dreamy imagery, before introducing their product.
#5 Interactive and VR Design
As you dig deeper into the Chaumet website, you find yourself immersed in interactivity. Websites are now able to host 3D virtual reality tours.
Many users may have become familiar with the 3D home tours through Zillow.
More and more businesses are utilizing this ability to create a personalized, real life experience for each visitor.
#6 Micro-animations
You don’t always need to go over the top to make a big impact. Micro-interactions and micro-animations bring pages to life in subtle, but memorable ways.
An example of micro-interaction are animations that are triggered by hovering your cursor or scrolling or when an object changes colors as you hover over it. MA True Cannabis highlights how these playful animated elements can bring a design to life.
The journey starts on your screen, as you view Google Local Guides. The animations lead the viewer step by step through the process of contributing to their local guide.
The simple illustration and animation style convey how easy it is for anyone to participate.
#7 Customization and Accessibility
Websites are becoming more in tune to their viewers’ needs. In addition to creating audio accommodations, there are many ways to integrate accessibility into your website.
Some examples include:
- theme adjustments (dark mode)
- font customizations (scaling) to compliment the unique needs of each user.
The BBC has included an Accessibility Help page to quickly show users with keyboard and screen readers how they can easily use the website.
Taking the time to implement these measures shows your customers that you are putting them first and won’t go unnoticed.
Feeling inspired to gift your site a facelift? We’d love to help! Contact us today to discuss how we can integrate some of the top web design trends for 2022 into your site.
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