With the overwhelming number of AI content generators available these days, there are a lot of free or low-priced options available to create blog content. Many of these tools claim to craft SEO-driven content, which is a big plus when it comes to blogs. While drafting blog content is not a core-part of Social Light’s…
Did you know that only 28% of #TikTok users are under 18? It’s not just a platform filled with dance videos, but a place making a real impact on pop culture.
As a small business, it’s tough to cut through the constant noise that bombards most consumers. So how do you get your audience’s attention without blowing your marketing budget? Text message marketing is a good option for small businesses. What is text message marketing and who should use it? Text message marketing, also called…
If you’re thinking of freshening up your website, here are 7 web design trends for 2022 to draw inspiration from.
A lot of people only think of messaging apps as a way of casually conversing with friends, but apps such as Facebook Messenger and WhatsApp can be useful in business as well. In this episode of 5 Business Rules, Monika and I will share five reasons that messaging apps can be relevant to your business.…
Virtual reality is creeping into our world, but if you haven’t gotten on the bandwagon yet, take a few minutes to learn some of the basics. In this episode of 5 Business Rules, Monika Jansen and I offer up five tidbits to get you up to speed on virtual reality. Spend 4 minutes watching the…
The year is well underway, but if you feel like you’re still doing the same old thing, it’s time to shake up your marketing strategy. I asked some of my favorite marketing pals how they are changing up their strategies this year. They shared some fantastic insights on how the market is changing and what…
I’m willing to bet you’ve heard of bitcoin, but you may be hard pressed to explain what it really is. Many people have vague ideas around bitcoin, but not every business owner is aware of how popular of a payment platform it’s becoming. In this episode of 5 Business Rules, Monika Jansen and I sat…
Fear of missing out. The feeling of anxiety that something exciting is happening without you. While psychologists claim that FOMO has been around since tribal times the modern onslaught of FOMO has risen in direct response to our use of social media. We see our friends traveling around the world, laughing and having fun without…
This morning I read a request for people to comment on whether smarketing was a good idea. Without naming any names, here’s what it said: The “smarketing” trend involves integrating sales and marketing efforts. Is this a good idea for small businesses? How can they move toward a “smarketing” strategy? I won’t lie. This one…