2024 Social Trends - Social Light

Top 2024 Social Media Trends

As we step into the new year, it’s crucial for small business owners to stay ahead of the game by keeping a close eye on emerging 2024 social trends in the social media landscape. Here are some key trends that are expected to shape the social media scene in 2024: Return of Long-Form Content For…

Using LinkedIn Like A Boss

Using LinkedIn Like A Boss

A good portion of our clients serve other businesses, and when it comes to B2B marketing, LinkedIn is the way to go. It’s the social network I focus on most, and can personally speak to the benefits.  You’ve probably heard at least a couple other people say this, but if you haven’t yet found the…

There is a right and a wrong way to make new connections on LinkedIn

Don’t do this on LinkedIn

If you’ve read up on how to leverage LinkedIn to grow your business, then you’ve heard about how important it is to write a personal message when connecting to people, rather than sending the generic request. But here’s the thing: all messages are not equal. I’ve gotten some weird messages on LinkedIn, and from what…