4 Reasons You Can’t Ignore TikTok
Did you know that only 28% of #TikTok users are under 18? It’s not just a platform filled with dance videos, but a place making a real impact on pop culture.
Top 2024 Social Media Trends
As we step into the new year, it’s crucial for small business owners to stay ahead of the game by keeping a close eye on emerging 2024 social trends in the social media landscape. Here are some key trends that are expected to shape the social media scene in 2024: Return of Long-Form Content For…
Using LinkedIn Like A Boss
A good portion of our clients serve other businesses, and when it comes to B2B marketing, LinkedIn is the way to go. It’s the social network I focus on most, and can personally speak to the benefits. You’ve probably heard at least a couple other people say this, but if you haven’t yet found the…
2023 Mid-Year Social Media Platform Updates
We’ve reached the mid-point of the year and that seems to be a trigger for a slew of social media changes as there has been a lot of announcements over the last week or two. Here’s a quick review of some of the big changes. Threads Meta jumped into the pool of Twitter rivals by…
The State of Social Media Engagement
Social media has been in a funny place since the start of the pandemic. Back in the spring of 2020, engagement soared. As people began to isolate, social media became a lifeline to stay connected. Yet as the months passed, social media quickly started to feel like Zoom. Yes, it was a lifeline, but you…
Don’t do this on LinkedIn
If you’ve read up on how to leverage LinkedIn to grow your business, then you’ve heard about how important it is to write a personal message when connecting to people, rather than sending the generic request. But here’s the thing: all messages are not equal. I’ve gotten some weird messages on LinkedIn, and from what…
Video: One of the Most Effective Ways to Increase Social Media Engagement
Those last two seconds you used to read the title? That’s it. There it was. You have less time than that to grab a social media user’s attention as they scroll through their feed. Making the most of these micro-moments matters. So, your content needs to work… hard. Video content is not only a reliable…
5 ways to raise your visibility on LinkedIn – Business Rules Video
If you’re like many LinkedIn users, you are always looking to meet new people and grow your presence on the site. When people search for you on LinkedIn, you want to make yourself findable by using keywords in your profile. So what other tips should you keep in mind when using LinkedIn? In this episode…
5 tips to help boost your Pinterest account -Business Rules Video
Many people find Pinterest useful in their personal lives for sharing and discovering ideas, but when used properly for business it can provide just the boost your company needs. In this episode of 5 Business Rules, Monika Jansen and I share five tips that can help you power up your Pinterest account. Spend 4 minutes…
5 social media platform updates – Business Rules Video
The social media landscape is constantly evolving, and part of this evolution is the introduction of new features by the major social media sites. In this episode of 5 Business Rules, Monika and I go through the latest social media updates that you should be aware of. Spend 4 minutes watching the video or read…
5 digital media stats you should know – Business Rules
The digital media landscape is constantly changing, so it’s important when doing business to be aware of the latest online trends. In this episode of 5 Business Rules, Monika Jansen and I share five crazy digital media stats that you should know. Spend 4 minutes watching the video or read on for the tips. …
What does the Google+ Shutdown Mean for Businesses?
A lot of people have been getting notices from Google that it’s shutting down Google+ and you must take steps to save your information before it goes away. They tend to go something like this: You’ve received this email because you have content in Google+ for your personal (consumer) account or a Google+ page you…