Social Media Is No Longer Free

Social Media Is No Longer Free

For years, one of the greatest draws of social media was a “free” way for brands to promote their products and services. With Facebook leading the way to a pay-to-pay model and the fact that every social platform has advertising options, the days of free social media are long over. Surprisingly, that may not be…

Colors of Happiness - Camdiluv

Understanding Social Media Sentiment

There’s many a marketing manager out there that seems to live and die by their brand’s sentiment on social media. Social media sentiment can be useful metric to take a quick pulse check, but to use sentiment effectively you have to understand the context through which it is measured. I’d wager a guess that many…

Connections

LinkedIn Etiquette

It may sound crazy to be talking about something as stuffy as etiquette around social media, but each platform has its own rules of conduct that you must follow to be accepted in the community. Except on LinkedIn where good social conduct remains a bit undefined. Perhaps it’s because for the first few years LinkedIn…

Foursquare's new direction

Checking In on Foursquare

If it feels like #ThrowbackThursday to talk about Foursquare, it may surprise you to know that the platform is not only still around, but evolving. After emerging in 2009 Foursquare had its moment of social media glory, but even after five years its user base remains relatively small at 45 million (roughly the size of…