Instagram is the social network of choice for many people because of the emphasis on visuals, and isn’t overrun by ads the way some other social networks are. While it has attracted a huge audience, many businesses are struggling to understand how to use it to their advantage. In this episode of 5 Business Rules,…
LinkedIn is quite possibly the best platform a small business owners can use to drive their business development – especially if you are in a B2B market. In this episode of 5 Business Rules, Monika Jansen and I offer up five tips to kick start your business development efforts. Spend 5 minutes watching the video…
Snapchat is the current darling of social networks with more than 300 million active users and 9,000 snaps per second. More than 50% of teens use the network daily and over 30% say they use it because their parents don’t. With 45% of Snapchat users under the age of 24, it’s hard for many marketers…
Engagement is the core of social media and what separates this channel from basic advertising. As a reminder engagement happens when people like, share or comment on your posts. Because your success on social media requires consistent engagement, this episode of 5 Business Rules covers five easy ways to get your audience talking. Watch the…
LinkedIn is hands-down one of the best ways to market your B2B business. 65% of B2B companies have acquired a customer through LinkedIn It’s hard to think of another marketing channel that provides such consistent and successful results. In this episode of 5 Business Rules, Monika Jansen and I sat down to talk about why…
Are you one of those business owners that feel like you have to be on social media? I mean everyone is on social media, right? So you have to be too. I won’t lie; back around 2010 I sold a lot of social media services that way. Social media hadn’t quite reached saturation yet but…
Brand advocates. Social media influences. Engagement rates. Niche targeting. Is your head already spinning from the jargon? Take out the marketing terminology, and the concept becomes pretty simple. A brand advocate is someone that is spreading a positive message about your company. This could be through: Traditional word-of-mouth sharing Posting on review platforms like Yelp Sharing…
I’ve talked before about the importance of social media engagement, so I wanted to follow up with some specific ideas on how you might go about increasing the amount interaction on your social media channels. As a reminder, if you’re not actually planning to be social (i.e. interactive), you’re unlikely to get much engagement. So…
The idea of tapping into social media influencers to help your brand grow, has always been a popular one. Many companies, both large and small, like the idea of leveraging a social media influencer in theory, but practically they have no idea what that means or how to go about it. Despite that fact that…
Let’s talk about engagement on social media. If you hear the term tossed around a lot but aren’t sure what it means, it’s referring to how receptive your audience is and how much they are interacting with your content. You can measure social media engagement in the following ways: Number of post likes Number of…
A brief history of social media We all know that social media has changed. Back in the day social media was, well social. Social networks were a place to exchange information, meet new people, and even establish yourself as a subject matter expert. For brands that were creative and savvy enough to take advantage of…
If you’ve been doing a lot of reading on social media trends and have decided that being successful on social media this year has the likelihood of world peace, take a breath. It’s really not that bad. Yes, social media changes every day. And yes, between apps, algorithms and ads, some days it feels like…