Let’s get some of the basics out of the way early. If you’re asking yourself: Does my company really need to be on social media? The short answer is yes.
BUT there are so many ways to answer this question and things to consider. First off, if your definition of social media is Facebook, then let’s clear some things up. Social media is any medium in which users (not site administrators) can add, edit or exchange content.
So let’s think about this; we know about social networks:
- YouTube
- Add your favorite…
But have you also considered that the following sites are also part of social media?
- Wikipedia
- Amazon
- Yelp
- The Wall Street Journal (and your favorite online news source)
Any surprises for you? If so, let me elaborate on why these sites are considered social. Every Wikipedia entry is made up of user-generated content; I’ve edited Wikipedia entries and perhaps you have too. It’s the collective contributions of many different users that make Wikipedia, and wikis in general, a social platform.
Amazon and Yelp both give users the ability to rate products and services. Both these sites give you the option of using the star rating system or by writing a review.
Most online new sources, including The Wall Street Journal, The Washington Post and CNN.com, allow readers to comment on stories to share their thoughts and opinions.
So while neither Amazon nor the news sites are social platforms, they have social elements.
What’s the take-away from all of this? There are many ways to be social outside of simply being active on Facebook. Though Facebook might not be the right fit for your company you may still need to be on social media in other ways.
Though most consumer-focused companies would benefit from a presence on social platforms, even B2B companies should have some form of a social strategy. At minimum, every company should have a monitoring plan to be aware of what’s being said about them and keep tabs on their online reviews. A basic communication plan for a social crisis is also a must. If you need help getting started we love talking strategy, so give us a shout.
For those of you up and running, I am curious to hear how many people are paying attention to the non-traditional spaces and if it’s helped your brand. I’d love to hear your thoughts!
