4 Reasons You Can’t Ignore TikTok
Did you know that only 28% of #TikTok users are under 18? It’s not just a platform filled with dance videos, but a place making a real impact on pop culture.
Don’t do this on LinkedIn
If you’ve read up on how to leverage LinkedIn to grow your business, then you’ve heard about how important it is to write a personal message when connecting to people, rather than sending the generic request. But here’s the thing: all messages are not equal. I’ve gotten some weird messages on LinkedIn, and from what…
5 things you should know about Google Stories
Social media stories are the big thing these days – Facebook has even gone so far as to predict stories and videos will be the only two things people post in the future. But now Google is getting into the stories game. Google has tried and failed a few times to create a social option,…
Does Social Media Impact SEO? 5 Things You Need to Know
Social media and SEO are two very different digital marketing strategies, but they can work in tandem. At their core, both social media and SEO help people to find information. Integrating the two will help more users discover your business, and boost your rankings in the search engine results pages indirectly. In this episode of…
Video: One of the Most Effective Ways to Increase Social Media Engagement
Those last two seconds you used to read the title? That’s it. There it was. You have less time than that to grab a social media user’s attention as they scroll through their feed. Making the most of these micro-moments matters. So, your content needs to work… hard. Video content is not only a reliable…
5 ways to raise your visibility on LinkedIn – Business Rules Video
If you’re like many LinkedIn users, you are always looking to meet new people and grow your presence on the site. When people search for you on LinkedIn, you want to make yourself findable by using keywords in your profile. So what other tips should you keep in mind when using LinkedIn? In this episode…
5 tips to help boost your Pinterest account -Business Rules Video
Many people find Pinterest useful in their personal lives for sharing and discovering ideas, but when used properly for business it can provide just the boost your company needs. In this episode of 5 Business Rules, Monika Jansen and I share five tips that can help you power up your Pinterest account. Spend 4 minutes…
5 social media platform updates – Business Rules Video
The social media landscape is constantly evolving, and part of this evolution is the introduction of new features by the major social media sites. In this episode of 5 Business Rules, Monika and I go through the latest social media updates that you should be aware of. Spend 4 minutes watching the video or read…
5 reasons messaging apps are relevant to your business | 5 Business Rules
A lot of people only think of messaging apps as a way of casually conversing with friends, but apps such as Facebook Messenger and WhatsApp can be useful in business as well. In this episode of 5 Business Rules, Monika and I will share five reasons that messaging apps can be relevant to your business.…
5 Instagram marketing tips – 5 Business Rules
Instagram is the social network of choice for many people because of the emphasis on visuals, and isn’t overrun by ads the way some other social networks are. While it has attracted a huge audience, many businesses are struggling to understand how to use it to their advantage. In this episode of 5 Business Rules,…
5 Easy Ways to Boost Social Media Engagement – 5 Business Rules
Engagement is the core of social media and what separates this channel from basic advertising. As a reminder engagement happens when people like, share or comment on your posts. Because your success on social media requires consistent engagement, this episode of 5 Business Rules covers five easy ways to get your audience talking. Watch the…
How to Attract New Clients on LinkedIn – Business Rules
LinkedIn is hands-down one of the best ways to market your B2B business. 65% of B2B companies have acquired a customer through LinkedIn It’s hard to think of another marketing channel that provides such consistent and successful results. In this episode of 5 Business Rules, Monika Jansen and I sat down to talk about why…