In this episode of 5 Business Rules, Monika Jansen and I share five tips that can help you power up your Pinterest account. Spend 4 minutes watching the video or read on for the tips.
Understand the factors that go into writing good pins
Some of it starts with your website. Unlike other social media sites where you load images in, on Pinterest you are pinning from other sources, and the domain quality of the site you’re pinning makes a difference in the success of your pin.
Pin quality also matters. Are you just putting some boring text up, or do you have a great visual?
Make sure your account is relevant
Like anything in marketing, Pinterest is an investment. Having only one great post won’t make your account relevant; you need to invest the effort in coming up with a series of great posts. Consistency and quality are key when it comes to boosting your Pinterest account.
Keywords are important
Unlike other social sites, Hashtags are rarely used on Pinterest. Keywords are what really matter, and they come back to your website description.
When you add something to your website that you’ll want to pin, make sure to put on your SEO hat and be mindful of what people are actually searching for. It’s super helpful if you take the time to put in a caption and title on your photos.
You need to know your audience
Pinterest isn’t like Instagram where people are on there all day long. While a small percentage of Pinterest users may check their feed every day, many more only check a few times a week. Most people only get on Pinterest when they have something specific they’re looking for.
When it comes to buying on Pinterest, many users will plan ahead and look through Pinterest boards in advance, then come back a couple months later when they’re actually ready to purchase.
Pinterest drives sales
Unlike Facebook or Twitter, Pinterest won’t drive a lot of traffic to your site or lead to a ton of interaction, but it will get you in front of potential buyers so that you can inform their decision. In fact, Pinterest has a higher average purchase per user than any other social media network.
So while it may not be the easiest social network to use effectively, any product-based business can benefit from establishing a strong presence on Pinterest.
Still have questions about how your business can best utilize Pinterest? Contact us and we’ll be happy to help.