As we step into the new year, it’s crucial for small business owners to stay ahead of the game by keeping a close eye on emerging 2024 social trends in the social media landscape.
Here are some key trends that are expected to shape the social media scene in 2024:
Return of Long-Form Content
For the last several years, short-form content featuring trending audio has reigned supreme as a growth strategy on platforms like TikTok and Instagram. However, for 2024 Social Media Trends we can expect to see long-form content re-enter the scene, along with more original content creation.
We are already seeing videos longer than 15 to 30 seconds making an impact. While we don’t think you should completely abandon short-form content, it is time to start layering in longer videos and see what resonates best with your audience.
Leveraging AI Tools and Integrations
We expect to see more and more integrations and options for brands to use artificial intelligence to generate social messaging. However, it’s important to remember that AI can’t fully capture your brand’s unique messaging and tonality.
Exercise caution when relying solely on AI to tell your story. Additionally, concerns around plagiarism and AI influencers are likely to spark important conversations this year.
Social As A Search Tool
The way people search for information has evolved, with social platforms like TikTok and Instagram becoming popular search destinations.
Consumers are seeking curated experiences and personal stories, making it crucial to develop a list of keywords that align with your brand and consistently create content around them.
To ensure your content is discoverable, optimizing your posts with relevant keywords is more important than ever.
Focus on Social Platform ROI
As brands navigate the ever-expanding social media landscape, it’s becoming increasingly challenging to maintain a presence on all platforms simultaneously.
In 2024 social media trends, we foresee organizations strategically removing social platforms that fail to serve their business objectives or reach their target audiences effectively.
Evaluating the return on investment (ROI) for each specific platform can help determine where to invest time and energy.
2024 Social Media Trends by Platform
Let’s take a deeper dive into the main social players to see what 2024 has in store.
Instagram:
Usage of Instagram is on the rise, not just among Millennials but also Gen Z. With the return of live streaming and user-generated content, this upward trend is expected to continue.
Implementing a link in bio tool is a recommended strategy to drive traffic to your website and increase referral traffic.
Facebook:
Facebook is expanding its groups and communities features, enhancing opportunities for members to engage and interact with each other.
Small businesses can look forward to leveraging video content for customer acquisition through video shopping and video ads.
LinkedIn:
Hyper-personalization will be the focal point of LinkedIn strategies.
This approach involves tailoring content and interactions to specific audience segments, building valuable relationships through conversational-based marketing.
Utilizing LinkedIn chat and engagement will be key in nurturing these relationships.
As we enter a new year, it becomes crucial for small businesses to stay well-informed about these emerging trends. In the constantly evolving social media landscape, staying ahead of the curve is the key to effectively engage and connect with your target audience not just in 2024, but also in the years to come.
Embracing these trends will enable you to make a lasting impact and leave your mark.
Looking to take your social media game to the next level in 2024? We’d love to discuss strategy with you… Let’s chat!
