As we step into the new year, it’s crucial for small business owners to stay ahead of the game by keeping a close eye on emerging 2024 social trends in the social media landscape. Here are some key trends that are expected to shape the social media scene in 2024: Return of Long-Form Content For…
We’ve reached the mid-point of the year and that seems to be a trigger for a slew of social media changes as there has been a lot of announcements over the last week or two. Here’s a quick review of some of the big changes. Threads Meta jumped into the pool of Twitter rivals by…
Branding and marketing are often used as interchangeable terms. Yes, they are similar, but there are differences between them. Branding is the act of defining who you are as a business. While marketing refers to the tactics you take to bring exposure to your business. Where it gets confusing is that you may use a…
Social media has been in a funny place since the start of the pandemic. Back in the spring of 2020, engagement soared. As people began to isolate, social media became a lifeline to stay connected. Yet as the months passed, social media quickly started to feel like Zoom. Yes, it was a lifeline, but you…
The social media landscape is constantly evolving, and part of this evolution is the introduction of new features by the major social media sites. In this episode of 5 Business Rules, Monika and I go through the latest social media updates that you should be aware of. Spend 4 minutes watching the video or read…
Instagram is the social network of choice for many people because of the emphasis on visuals, and isn’t overrun by ads the way some other social networks are. While it has attracted a huge audience, many businesses are struggling to understand how to use it to their advantage. In this episode of 5 Business Rules,…
A brief history of social media We all know that social media has changed. Back in the day social media was, well social. Social networks were a place to exchange information, meet new people, and even establish yourself as a subject matter expert. For brands that were creative and savvy enough to take advantage of…