As a small business, it’s tough to cut through the constant noise that bombards most consumers. So how do you get your audience’s attention without blowing your marketing budget? Text message marketing is a good option for small businesses. What is text message marketing and who should use it? Text message marketing, also called…
Bounce rate is one my favorite stats in Google Analytics, and one that I think is highly underrated. A “bounce” happens when someone comes to your website, skims your page and leaves without taking any action. I know you’ve done this. Sometimes you type in the wrong URL in your browsers and bounce to a…
If you are bemoaning the change to the Google Analytics platform, you are not alone. The transition from Universal Analytics to GA4 has been rough, and some of us have dealt with it by sticking our heads in the sand and praying for the return of the old format. Since that has not been working,…
You know you’ll need graphics, and a way to run the promotion, but you also need to have a plan to fulfill the prizes, and ensure everything is legal.
Promotions can help grow your email list, increase social media engagement, and drive sales. Here are 11 promotional ideas to inspire your next campaign.
Branding and marketing are often used as interchangeable terms. Yes, they are similar, but there are differences between them. Branding is the act of defining who you are as a business. While marketing refers to the tactics you take to bring exposure to your business. Where it gets confusing is that you may use a…
Social media stories are the big thing these days – Facebook has even gone so far as to predict stories and videos will be the only two things people post in the future. But now Google is getting into the stories game. Google has tried and failed a few times to create a social option,…
When you are establishing the visual identity of your brand, it’s worth considering how your colors will play online. Here are five things to think about when evaluating colors for an online medium. Metals don’t shine Let’s say that your research into colors showed you that silver has a feminine energy, which you think is…
If you moan and groan every time you find yourself with another meeting to attend on Zoom, you are not alone. What was once a lifeline to connect with other people has become something many people dread.
Enter Clubhouse.
You’ve heard great things about the value of video content, but if you’re not sure how to get started creating videos here’s a primer.
There’s a reason why asking someone about their favorite color is a way to get to know them. People have vastly different preferences around color and it impacts how they see the world. Here’s an example: my junior high, high school, and college colors were green and gold. While I have very fond memories of…
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.” – Bruce Springsteen When promoting your brand, it’s important to always present your brand in the same way, using the same logo, font and colors. Why is this…