6 things to know about ga4

6 Things to know about GA4

If you are bemoaning the change to the Google Analytics platform, you are not alone. The transition from Universal Analytics to GA4 has been rough, and some of us have dealt with it by sticking our heads in the sand and praying for the return of the old format.  Since that has not been working,…

Color Theory 201: Online Considerations

Color Theory 201: Online Considerations

When you are establishing the visual identity of your brand, it’s worth considering how your colors will play online. Here are five things to think about when evaluating colors for an online medium. Metals don’t shine Let’s say that your research into colors showed you that silver has a feminine energy, which you think is…