A lot of people only think of messaging apps as a way of casually conversing with friends, but apps such as Facebook Messenger and WhatsApp can be useful in business as well. In this episode of 5 Business Rules, Monika and I will share five reasons that messaging apps can be relevant to your business.…
Many of us love the idea of passive income. The idea that you can literally make money while you sleep. This is a concept that is heavily promoted by many information marketers, who do a lot of what I call “selling the dream.” Everyone wants to make more money with less effort so many people…
If you are a child of the 80’s like I am, you grew up imagining how AWESOME it would be to have a companion like Kit (I’m talking Night Rider for those out of the loop). AI, or artificial intelligence, has been a dream showcased in everything from Star Trek to Westworld. People have been…
If you are still thinking of artificial intelligence as something out of a sci-fi movie, you may be surprised to know that it’s already here. And the likelihood is that you interact with it every day. Meet Google RankBrain RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process search…
Virtual reality is creeping into our world, but if you haven’t gotten on the bandwagon yet, take a few minutes to learn some of the basics. In this episode of 5 Business Rules, Monika Jansen and I offer up five tidbits to get you up to speed on virtual reality. Spend 4 minutes watching the…
Your inbox has likely been flooded with emails talking about GDPR consent, and if you are a business owner you have probably wondered what GDPR is and if you need to worry about it. Here’s the most important part: Do you have any customers, or anybody on your mailing list, that is a EU citizen?…
The year is well underway, but if you feel like you’re still doing the same old thing, it’s time to shake up your marketing strategy. I asked some of my favorite marketing pals how they are changing up their strategies this year. They shared some fantastic insights on how the market is changing and what…
Marketing automation is the process of leveraging technology to take over repetitive tasks that help create customers, and keep those customers engaged after their initial purchase. If you’ve been following along with our series on drip campaigns and sales funnels, you are already well on your way to understanding marketing automation. While most of our…
You may have heard that sales funnels provide a way to systematize your sales to help you move prospects through the sales cycle in order to become customers. If this has intrigued you but sounds a little complicated, we’re here to take away the mystery. A sales funnel is a series of messages that are designed to…
I talk to a lot of small business owners that want to bring attention to their business through advertising. This is a great idea, but it’s important to realize that a good advertising campaign involves more than just the ads. Sure you can always drop $50 on promoting a Facebook post to see what happens,…
A sales funnel is a marketing term that refers to the process companies lead customers through when purchasing products. While most small business owners have a series a steps to move prospects through the buying process, a sales funnel brings a formal approach that defines the various phases of a client cycle. It also helps…
As a small business owner, your goal is sales. Whether you are going on actual sales calls or speaking to raise awareness of your offering, you are ultimately trying to make money. At Social Light we understand that, and it’s our goal to help you increase your bottom line. To that end we wanted to…