Why I Don’t Like Free Stuff I know it sounds insane. Why would you pay for something when you can get it free? I’ve been called crazy a time or two, but I stand by my rule: just because something is free, doesn’t make it fun. This rule was established years ago, but recently I…
With 1 billion people going mobile-only this year in their internet access, it’s more important than ever for small business owners and marketers to understand the impact of mobile marketing. When I ran into Jennene Biggins, a marketing strategist that has made mobile her focus, I knew she would be the perfect person to talk…
One of the best things about working online is discovering hidden gems, and Kay Bransford has a good one! Kay is the founder of an award-winning company called MemoryBanc that helps individuals and families manage their most important documents and information. As many of us have aging parents, MemoryBanc is a service many of our…
I met Mike Rabkin years ago and was fascinated by his business, From Car to Finish. We all LOVE the idea of a new car, but many of us dread the negotiations and worry if we’re getting swindled on the price. Mike actually takes the pain out of the process and helps you ensure you…
Don’t you love the days when everything is in order and your to do list is under control? Being organized is empowering and makes you feel like you can leap tall buildings and conquer the world! Unfortunately that feeling of organization often escapes many of us, so I was thrilled when Rachel Rosenthal, organizer extraordinaire, offered…
These days business owners are trying to do more with less, and I don’t know a single business that isn’t looking for a way to increase their Google rank. Thus when photographer Adam Lowe told me about his efforts to help businesses improve their online presence through Google Business View I couldn’t wait to share…
You may have heard of drip marketing or drip campaigns. You may have even heard that drip campaigns automate the sales cycle but if that all sounds like a bunch of corporate jargon to you, allow me to break down into plain English what an email drip campaign is and why you should have one.…
If you haven’t yet done your 2015 planning taking the time to review your 2014 metrics is a good place to start. You likely have good idea of who your top customers are and what your best sellers are, but do you know what motivates someone to buy from you? As you look forward to…
As the holidays approach many business owners are wondering what the best way to show gratitude to their clients might be. I was lucky enough to connect with Lori Saitz, an expert in customer appreciation. I’m thrilled to have her as guest and I’m sure that her tips on how to show gratitude will help…
Felicia Pride, founder of The Create Daily has helped connect me with members of the Social Light team through her creative job curation services. What started out as a daily email of opportunities has blossomed into so much more. Since The Create Daily has been expanding, I asked Felicia to share the secrets of her…
Want to sell more products? Use puppies and babies! Think I’m kidding? Yes and no. The joke that puppies and babies will sell more products has been around for a while, but it taps into the idea of emotional marketing. What is emotional marketing? Emotional marketing takes advantage of the idea that consumers make purchasing…
Talmar Anderson of Talmar It Up is an operations and management consultant that works with business owners to bridge gaps in business education or experience. Talmar is passionate that business is NOT innate. It is learned and she is doing all she can to enable owners to find the answers they need to build and…