People LOVE free stuff, so using I should definitely use the word FREE in my emails, right? Wrong! Sure, some people go bonkers at the idea of free stuff, but using the word FREE in your emails – especially your email subject line – will land you in spam jail. Just a warning: trying to…
In this episode of 5 Business Rules, Monika Jansen and I share our top five tips to help you craft catchy email subject lines. Your email subject line creates the first impression, and in some cases the last! In many ways, subject lines are more important than the email content, because a bad subject line…
When you send out an email newsletter, your goal is for people to be excited to read it. So excited in fact that they know when it comes out and actually look forward to seeing it in their inbox. In this episode of 5 Business Rules, Monika Jansen and I offer up five tips to…
Despite the ever growing list of marketing platforms available, email marketing continues to deliver some of the top numbers when it comes to ROI and customer engagement. So logic says you should work hard to get people on your list and keep them there. That’s true; you should make sure your emails are effective and…
We all know that it’s easier to get additional sales from your existing customers than start from scratch with a new lead, so win-back campaigns should be a key piece of your marketing strategy. What is a win-back campaign? A win-back campaign is a strategy designed to get your customers excited about your company again.…
Drip campaigns are one of my favorite marketing tools because it lets small business owners be efficient and is a great way to bring a focus to sales without a lot of time. Intrigued? Good, let’s get started with the basics. Monika Jansen and I offer up five tidbits to get you going in this…
A drip campaign is a preset series of messages delivered via automated email that is designed to move someone through the sales cycle. The messages are often triggered by someone downloading an eBook or attending a webinar. A key piece of the sales process is catching a user’s interest and convincing them to hire you.…
There are so many ways a business can benefit from email marketing, but you must have a strong list to work with. Growing a list can be challenging, so in this episode of 5 Business Rules, Monika Jansen and I offer up five tips to ramp up your growth. Spend 3 minutes watching the video…
I realize that I’m a little biased because I work in digital marketing, but here’s one of my truths: I am unlikely to buy from someone that is using a Gmail account as their main business email. I’m not talking about running your account through Gmail or using Google Business Apps. I’m talking about when…
I’m a huge fan email marketing. Despite the fact that our inboxes can be crippled by spam, I actually believe that small businesses need to do more with email marketing. But there is a right way and a wrong way to send an email campaign. In this case, I’m not talking about spam, as that’s…
Despite the fact that it feels a little old school, email marketing remains one of the most effective methods of communicating with customers. With a hearty return of $36 for every $1 you invest, email is the channel you turn to when you want to see conversions and analytics in short order. Good email marketing…
If you think automated email is a marketing tactic for big firms, think again. Using drip campaigns can help your small business run efficiently, saving you time while helping raise revenue. 1. Automated Email Saves Time If you are a small business owner time is your most precious commodity. Whether it’s book-keeping or a client emergency,…