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5 Things to know about Drip Campaigns – 5 Business Rules

By Nicole Krug,

January 29, 2018
Drip campaigns are one of my favorite marketing tools because it lets small business owners be efficient and is a great way to bring a focus to sales without a lot of time.

Intrigued? Good, let’s get started with the basics. Monika Jansen and I offer up five tidbits to get you going in this episode of 5 Business Rules. Spend 4 minutes watching the video or read on for the tips.

What is a drip campaign?

First things first: What is a drip campaign? In its simplest form a drip campaign is a pre-written set of messages to customers or prospects delivered over time. While drip campaigns can be created in a variety of mediums, we’ll be talking about using email drip campaigns because it’s an easy way to automate this process.

Why would do you need drip campaigns?

So many of us think that we should do a better job on sales or customer follow up. We know it’s an easy way to generate more business, yet we just don’t do it. Whether you hate sales, or simply get caught up in your to-do list, sales outreach is an activity often skipped by small business owners.

This is why a drip campaign can make such a different. Automated systems don’t get distracted by a crisis or discouraged if a prospect doesn’t reply. They simply run. This gives you a great opportunity to build awareness with prospects, or stay top of mind with your existing clients.

When would you use a drip campaign?

Drip Campaigns: What are theyThe most common use is for sales, and creates what’s called a “sales funnel.” But in truth you can use a drip campaign any time you need to send repetitive messages (onboarding, meeting follow ups).

What are the benefits?

  • It’s always on
  • It’s not resource intensive
  • Messaging stays consistent
  • Allows you to stay top of mind

Let’s talk numbers

  • 79% of marketing leads never convert into sales
  • 35-50% of sales goes to the vendor that responds first
  • 50% of leads are qualified but not yet ready to buy

If you’re not taking advantage of drip campaigns, the likelihood is you are missing out on sales. So what are you waiting for? Get started!

If you need help, give us a shout!

Tagged:business rulesdrip campaignsemail marketinglead generation

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