People LOVE free stuff, so using I should definitely use the word FREE in my emails, right? Wrong! Sure, some people go bonkers at the idea of free stuff, but using the word FREE in your emails – especially your email subject line – will land you in spam jail. Just a warning: trying to…
Promotions can help grow your email list, increase social media engagement, and drive sales. Here are 11 promotional ideas to inspire your next campaign.
In this episode of 5 Business Rules, Monika Jansen and I share our top five tips to help you craft catchy email subject lines. Your email subject line creates the first impression, and in some cases the last! In many ways, subject lines are more important than the email content, because a bad subject line…
The California Consumer Protection Act (CCPA) is a privacy law went into effect on January 1, 2020. Just like the GDPR law that now regulates consumer privacy in the EU, the goal of the CCPA is to protect the rights of individuals when it comes to how companies use their personal data. While the CCPA…
Your inbox has likely been flooded with emails talking about GDPR consent, and if you are a business owner you have probably wondered what GDPR is and if you need to worry about it. Here’s the most important part: Do you have any customers, or anybody on your mailing list, that is a EU citizen?…
When you send out an email newsletter, your goal is for people to be excited to read it. So excited in fact that they know when it comes out and actually look forward to seeing it in their inbox. In this episode of 5 Business Rules, Monika Jansen and I offer up five tips to…
Despite the ever growing list of marketing platforms available, email marketing continues to deliver some of the top numbers when it comes to ROI and customer engagement. So logic says you should work hard to get people on your list and keep them there. That’s true; you should make sure your emails are effective and…
Marketing automation is the process of leveraging technology to take over repetitive tasks that help create customers, and keep those customers engaged after their initial purchase. If you’ve been following along with our series on drip campaigns and sales funnels, you are already well on your way to understanding marketing automation. While most of our…
We all know that it’s easier to get additional sales from your existing customers than start from scratch with a new lead, so win-back campaigns should be a key piece of your marketing strategy. What is a win-back campaign? A win-back campaign is a strategy designed to get your customers excited about your company again.…
Drip campaigns are one of my favorite marketing tools because it lets small business owners be efficient and is a great way to bring a focus to sales without a lot of time. Intrigued? Good, let’s get started with the basics. Monika Jansen and I offer up five tidbits to get you going in this…
A drip campaign is a preset series of messages delivered via automated email that is designed to move someone through the sales cycle. The messages are often triggered by someone downloading an eBook or attending a webinar. A key piece of the sales process is catching a user’s interest and convincing them to hire you.…
There are so many ways a business can benefit from email marketing, but you must have a strong list to work with. Growing a list can be challenging, so in this episode of 5 Business Rules, Monika Jansen and I offer up five tips to ramp up your growth. Spend 3 minutes watching the video…