Do I need to worry about GDPR?

Do I need to worry about GDPR?

Your inbox has likely been flooded with emails talking about GDPR consent, and if you are a business owner you have probably wondered what GDPR is and if you need to worry about it. Here’s the most important part: Do you have any customers, or anybody on your mailing list, that is a EU citizen?…

What is marketing automation

What is marketing automation?

Marketing automation is the process of leveraging technology to take over repetitive tasks that help create customers, and keep those customers engaged after their initial purchase. If you’ve been following along with our series on drip campaigns and sales funnels, you are already well on your way to understanding marketing automation. While most of our…

Win-back Your Customers

Win-back your customers

We all know that it’s easier to get additional sales from your existing customers than start from scratch with a new lead, so win-back campaigns should be a key piece of your marketing strategy. What is a win-back campaign? A win-back campaign is a strategy designed to get your customers excited about your company again.…

How to craft a drip campaign

How to Craft a Drip Campaign

A drip campaign is a preset series of messages delivered via automated email that is designed to move someone through the sales cycle. The messages are often triggered by someone downloading an eBook or attending a webinar. A key piece of the sales process is catching a user’s interest and convincing them to hire you.…