As small business owners, we are often terrible at putting our own talents to work for our business. Give us a task for a client and we have plenty of creativity, but ask use to promote ourselves and we often fall short. In her book, Customer LLC, Hillary Berman says: All too often, I hear…
I realize that I’m a little biased because I work in digital marketing, but here’s one of my truths: I am unlikely to buy from someone that is using a Gmail account as their main business email. I’m not talking about running your account through Gmail or using Google Business Apps. I’m talking about when…
I’m a huge fan email marketing. Despite the fact that our inboxes can be crippled by spam, I actually believe that small businesses need to do more with email marketing. But there is a right way and a wrong way to send an email campaign. In this case, I’m not talking about spam, as that’s…
Despite the fact that it feels a little old school, email marketing remains one of the most effective methods of communicating with customers. With a hearty return of $36 for every $1 you invest, email is the channel you turn to when you want to see conversions and analytics in short order. Good email marketing…
If you think automated email is a marketing tactic for big firms, think again. Using drip campaigns can help your small business run efficiently, saving you time while helping raise revenue. 1. Automated Email Saves Time If you are a small business owner time is your most precious commodity. Whether it’s book-keeping or a client emergency,…
You may have heard of drip marketing or drip campaigns. You may have even heard that drip campaigns automate the sales cycle but if that all sounds like a bunch of corporate jargon to you, allow me to break down into plain English what an email drip campaign is and why you should have one.…
You’ve heard the phrase a million times: customers buy from people they know, like and trust, so what are you doing to foster relationships? Specifically, how do you personalize email marketing at your company so that people know, like and trust you? We’ve talked about the importance of a good subject line before but if…
Email marketing is the preferred communication channel for promotional messages across EVERY demographic. It has an ROI of 4,300% and it’s the most direct line of communication for conversation sales. But it won’t you do a darn bit of good if people don’t open your emails. Thus the value of a powerful email subject line.…
If your business has an email list, chances are you’ve spent some time pondering how to grow it. Standard advice is to make a prominent web form and offer a hook (i.e. eBook download) to pull in leads. Those are solid tactics, but if you are looking for additional options to grow your email list,…