Your email subject line creates the first impression, and in some cases the last! In many ways, subject lines are more important than the email content, because a bad subject line means that content will never be seen. Even the best newsletter in the world is practically worthless if it’s never opened.
If you want your emails to be opened, read, and clicked upon, spend 4 minutes watching the video below or read on for the tips.
Tell your subscribers what’s inside
Nearly 70% of email recipients decide whether or not they’ll open your email based on the subject line alone.
Few people have the time to try to figure out if your email is relevant to them – which is why you want a subject line that lets your subscribers know what to expect. The best subject lines make an enticing promise, and then deliver on that in the body of the email.
Don’t Be Afraid to Use Statistics
Not only do numbers stand out in subject lines in the same way that emojis or unusual punctuation does, but they can be used to generate curiosity. If I sent you an email with the subject line:
What’s the one easy strategy 89% of marketers swear by?
Would you open it? Of course you would! You can’t afford to miss out on advice that could make a difference to your business.
By showcasing the value of your content into your subject, readers are more likely to not only open, but also read the email.
Keep it fresh
Your email subject lines need to inform and hook your readers. If you stick to a formula for each and every send, people will grow tired of them. They’ll assume that the body of your email is just as formulaic, and that there’s nothing new to see.
Keeping your subject lines fresh and compelling is a great way to catch your subscriber’s attention time and time again.
Keep your focus on the reader
This means that you’ll need to know your audience, and understand why they subscribed to your emails in the first place. That allows you to write subject lines that show how your business can add value to their lives.
If you can cater towards the individual and offer more personalized content, it can do wonders for your open rates.
Communicating a sense of urgency in email subject lines may be one of the oldest tricks in the book, but it’s still one the most effective.
No one wants to miss out on a special deal, so you can tap into your reader’s FOMO to get them to read your emails.
Time-sensitive words work well:
Hurry! Only one more day to save 30%!
A word of warning: use urgency and scarcity where appropriate, but don’t overdo it. If you tell your subscribers that there is only two hours left, but your sale actually goes on for abother week makes you look credibility.
And just like the boy who cried “Wolf!” using this technique too often will result in people ignoring you.
Have more questions about what goes into a good email? Reach out today!