Getting folks to your site is only half of the battle; the next step is getting them to stay on your site, which ultimately leads to conversions. With the average visit length falling at only 8 seconds, keeping visitors on your site can feel like an insurmountable task. But don’t despair! We have 5 ways to increase time spent on your website!
Promotions can help grow your email list, increase social media engagement, and drive sales. Here are 11 promotional ideas to inspire your next campaign.
If it’s been a while since you’ve had to introduce yourself to a crowd, here are six tips to help you brush off your elevator pitch and stand out.
If you’ve read up on how to leverage LinkedIn to grow your business, then you’ve heard about how important it is to write a personal message when connecting to people, rather than sending the generic request. But here’s the thing: all messages are not equal. I’ve gotten some weird messages on LinkedIn, and from what…
Cash is precious these days, so if you are going to invest in an ad campaign, you need to make the most of it. In this episode of 5 Business Rules, Monika and I offer up five tips to set yourself up for success. Spend 5 minutes with the video, or read on for the…
LinkedIn is quite possibly the best platform a small business owners can use to drive their business development – especially if you are in a B2B market. In this episode of 5 Business Rules, Monika Jansen and I offer up five tips to kick start your business development efforts. Spend 5 minutes watching the video…
Drip campaigns are one of my favorite marketing tools because it lets small business owners be efficient and is a great way to bring a focus to sales without a lot of time. Intrigued? Good, let’s get started with the basics. Monika Jansen and I offer up five tidbits to get you going in this…
You may have heard that sales funnels provide a way to systematize your sales to help you move prospects through the sales cycle in order to become customers. If this has intrigued you but sounds a little complicated, we’re here to take away the mystery. A sales funnel is a series of messages that are designed to…
Lead magnets are incentives (read bribes) that offer up a specific piece of knowledge in exchange for a user’s contact info. Lead magnets are a great way to bring in leads off your website and kick start the sales funnel. Here are eight ideas on lead magnets you can use on your own site: 1.…
A sales funnel is a marketing term that refers to the process companies lead customers through when purchasing products. While most small business owners have a series a steps to move prospects through the buying process, a sales funnel brings a formal approach that defines the various phases of a client cycle. It also helps…
A value proposition helps people understand what you can do for them. Think of a value prop as the written form of your elevator speech. It’s one of your key messages that helps someone understand very quickly what you’re all about. It will also appear on all your marketing material. A value proposition helps your…
What is a lead box? You’re probably more familiar with the term popup box, which has become an umbrella term for messages that appear on your website, generally with a special offer. While a popup lightbox is the most popular form of a lead box, the truth is there are lots of options to highlight…