With the average visit length falling at only 8 seconds, keeping visitors on your site can feel like an insurmountable task. But don’t despair!
In this episode of 5 Business Rules, Monika and Nicole cover 5 ways to increase time spent on your website. Spend 4 minutes watching the video or read on for tips.
Videos can be a great way to entertain or educate your audience and may provide an opportunity for your potential customers to get to know you. Likewise, we are seeing upwards of a 300% increase in engagement and time spent on websites with the addition of videos. A really simple way to do this is to embed your YouTube videos right into your website. It’s clear that people love watching videos, so don’t miss this great opportunity to connect with your audience on your website.
Use Banners or Lead Boxes
So now that your audience has watched your video or read your blog article, you’ll want to guide them to where you’d like them to go next. Maybe that moves them to another relevant article or video, or even to a featured upsell product. The key is to use attractive, bright graphics that get their attention.
Showcase Similar Content
This third tip, showcasing similar content, goes hand-in-hand with our last tip. This is one of the many reasons it is so important to tag your content. Classifying your posts correctly can help your visitors easily find content specific to their needs or interests. Not only will your visitors spend more time on your website, but this will help solidify in your customer’s mind that you are an expert on the subject matter.
Link to Other Pages
Once you’ve got someone’s attention, keep the momentum going by linking to other pages. This will help guide your visitor through your website and bring them to the pages you’d like them to see. Don’t be afraid to include a noticeable call-to-action, such as a shiny button that tells them exactly where to go next. Making these steps feel intuitive for your audience can go a long way in increasing time spent on your website.
Check Your Usability
Along with providing great content and an obvious flow for your website, formatting your website to make it user-friendly is essential. Visitors want to find information quickly and including huge blocks of text can be off-putting and overwhelming. Instead, opt for condensed information, headlines, and bullet points, and be sure to include images and graphics to break up text.
Need more guidance on increasing time spent on your website? Let’s talk!