Bounce rate is one my favorite stats in Google Analytics, and one that I think is highly underrated. A “bounce” happens when someone comes to your website, skims your page and leaves without taking any action. I know you’ve done this. Sometimes you type in the wrong URL in your browsers and bounce to a…
These days nearly 60% of website traffic comes from mobile devices, but only 53% of the top websites around the world are considered mobile-friendly.* That’s crazy. Especially since 9 out of 10 customers are lost due to a bad mobile experience. Most people just want a website to work without having to understand the nuts…
Getting folks to your site is only half of the battle; the next step is getting them to stay on your site, which ultimately leads to conversions. With the average visit length falling at only 8 seconds, keeping visitors on your site can feel like an insurmountable task. But don’t despair! We have 5 ways to increase time spent on your website!
If you’re thinking of freshening up your website, here are 7 web design trends for 2022 to draw inspiration from.
Since COVID-19 came around, more and more businesses are seeking ways to do more business online. If that’s the case for you, it’s important to be aware of your choices when it comes to electronic payments. In this episode of 5 Business Rules, Monika and I cover 5 ways you can get paid online. Spend…
The California Consumer Protection Act (CCPA) is a privacy law went into effect on January 1, 2020. Just like the GDPR law that now regulates consumer privacy in the EU, the goal of the CCPA is to protect the rights of individuals when it comes to how companies use their personal data. While the CCPA…
When it comes to websites, there are a lot of different options, and many people don’t know how to go about choosing a website platform. While there really isn’t a wrong choice, there are options that focus on an easy user experience and options that are allow you to scale up as your business grows.…
Your inbox has likely been flooded with emails talking about GDPR consent, and if you are a business owner you have probably wondered what GDPR is and if you need to worry about it. Here’s the most important part: Do you have any customers, or anybody on your mailing list, that is a EU citizen?…
Working with small business websites, I often get asked about the difference between a hosting account and a domain, and why you need both. Let’s see if we can clear up some confusion. Domains A domain is your websites address, also called your URL. It’s where people find you on the web, so you might…
You can’t expect to do business in Spain without making your website available in Spanish, so if you are expanding internationally, translating your website should be one of your top priorities. However, it’s important to realize that working with a different language is only the first step. As you prepare for international expansion be aware…
I talk to a lot of small business owners that want to bring attention to their business through advertising. This is a great idea, but it’s important to realize that a good advertising campaign involves more than just the ads. Sure you can always drop $50 on promoting a Facebook post to see what happens,…
Website can go a long way in establishing credibility for a small business, but a website must create a good experience for the user. In this episode of 5 Business Rules, Monika Jansen and I offer up five essential elements you must be aware of to make your website work for you. Spend 4 minutes…