As a small business, it’s tough to cut through the constant noise that bombards most consumers. So how do you get your audience’s attention without blowing your marketing budget? Text message marketing is a good option for small businesses. What is text message marketing and who should use it? Text message marketing, also called…
What is a call to action? A call to action, or CTA, is a prompt for your audience to take the next step. For example, if a potential customer is on your website reading about your services, you want to encourage them to move forward by contacting you or scheduling a meeting. Though it might…
People LOVE free stuff, so using I should definitely use the word FREE in my emails, right? Wrong! Sure, some people go bonkers at the idea of free stuff, but using the word FREE in your emails – especially your email subject line – will land you in spam jail. Just a warning: trying to…
Getting folks to your site is only half of the battle; the next step is getting them to stay on your site, which ultimately leads to conversions. With the average visit length falling at only 8 seconds, keeping visitors on your site can feel like an insurmountable task. But don’t despair! We have 5 ways to increase time spent on your website!
You know you’ll need graphics, and a way to run the promotion, but you also need to have a plan to fulfill the prizes, and ensure everything is legal.
If it’s been a while since you’ve had to introduce yourself to a crowd, here are six tips to help you brush off your elevator pitch and stand out.
This is not one of those articles that tries to convince you that fun to walk into a room of strangers. The real fun comes when you take your existing relationships out for a spin.
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.” – Bruce Springsteen When promoting your brand, it’s important to always present your brand in the same way, using the same logo, font and colors. Why is this…
It may seem like the way to market your business changes every day. Whether a new social media channel is on the rise, or Google changed their algorithm, it’s hard to keep up with different marketing channels. The good news is that there are some rules that don’t change. Ever. In this episode of 5…
Social media and SEO are two very different digital marketing strategies, but they can work in tandem. At their core, both social media and SEO help people to find information. Integrating the two will help more users discover your business, and boost your rankings in the search engine results pages indirectly. In this episode of…
Cash is precious these days, so if you are going to invest in an ad campaign, you need to make the most of it. In this episode of 5 Business Rules, Monika and I offer up five tips to set yourself up for success. Spend 5 minutes with the video, or read on for the…
Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode…