Creating or redesigning a website is a major project and if you’re not careful the costs can quickly spin out of control. While your web designer or marketing agency should work with you on a project budget, many small business owners don’t realize the ways they are driving up their own costs. The secret to…
I talk to many small business owners who want their website to show up in Google search results, but struggle to understand how to go about search engine optimization (SEO). Janet Chiu has the ability to breakdown the complexities of SEO into an approachable method that every business owner can appreciate, and so I’m thrilled…
Sometimes you’re so wrapped up running your business it can be hard to think about growing your business. It’s a trap that many of us fall into, but anytime your business has a slow cycle it’s a good time to spend at least a little time thinking of growth strategies. Growth Strategies: Sales Sales are…
As head of a marketing shop, I’m all about spreading brand love. However, I often come across clients that need a bit of TLC because they haven’t quite discovered what their business is all about. That’s why I was so excited to learn about the work that Allie Armitage is doing in her company Mind…
I’m excited to welcome Jennene Biggins back for the second post in our series discussing mobile marketing. If you missed the first post that breaks down why mobile marketing has become such a big deal, check it out here, and then read on to find out ways your business can jump into the mobile game.…
Why I Don’t Like Free Stuff I know it sounds insane. Why would you pay for something when you can get it free? I’ve been called crazy a time or two, but I stand by my rule: just because something is free, doesn’t make it fun. This rule was established years ago, but recently I…
With 1 billion people going mobile-only this year in their internet access, it’s more important than ever for small business owners and marketers to understand the impact of mobile marketing. When I ran into Jennene Biggins, a marketing strategist that has made mobile her focus, I knew she would be the perfect person to talk…
One of the best things about working online is discovering hidden gems, and Kay Bransford has a good one! Kay is the founder of an award-winning company called MemoryBanc that helps individuals and families manage their most important documents and information. As many of us have aging parents, MemoryBanc is a service many of our…
I met Mike Rabkin years ago and was fascinated by his business, From Car to Finish. We all LOVE the idea of a new car, but many of us dread the negotiations and worry if we’re getting swindled on the price. Mike actually takes the pain out of the process and helps you ensure you…
Don’t you love the days when everything is in order and your to do list is under control? Being organized is empowering and makes you feel like you can leap tall buildings and conquer the world! Unfortunately that feeling of organization often escapes many of us, so I was thrilled when Rachel Rosenthal, organizer extraordinaire, offered…
You have goals to accomplish in 2015 and to meet them it’s important to have the right tools. Since your website is your single greatest marketing asset, it’s a great time to take a hard look at your website and figure out if you’re ready to kick off 2015 with a bang, or if you…
Felicia Pride, founder of The Create Daily has helped connect me with members of the Social Light team through her creative job curation services. What started out as a daily email of opportunities has blossomed into so much more. Since The Create Daily has been expanding, I asked Felicia to share the secrets of her…