With 1 billion people going mobile-only this year in their internet access, it’s more important than ever for small business owners and marketers to understand the impact of mobile marketing. When I ran into Jennene Biggins, a marketing strategist that has made mobile her focus, I knew she would be the perfect person to talk about how businesses can harness the power of mobile to engage with customers and sell MORE.
I’m excited to welcome Jennene for a two-part series to first discuss why mobile marketing has become such a big deal, and then address ways businesses can jump into the mobile game.
What is mobile marketing?
Mobile marketing is simply marketing your products or services on mobile devices.
Statistics show that as of 2014 there were about 7 billion cell phones being used all over the world. Every one of these phones is link to a potential client or customer, and that’s why mobile marketing is such as important venture for businesses.
Mobile marketing is being used by many businesses to market and sell their products and services instead of, or in addition to, the traditional marketing methods of print, broadcast, and word-of-mouth. Even though those mediums are not dead, they aren’t doing as well as mobile marketing because everyone is now online and connected 24 hours a day, 7 days a week, 365 days a year.
1. Mobile marketing is an extension of Internet marketing.
With just about everyone carrying around their smart phones and checking them several times a day, mobile phone usage is exceeding the use of other Internet-capable devices like laptops and desktops. People are glued to their phones and seemingly always doing things like using social media sites, checking emails, and sending texts. Therefore, businesses need to get on board using mobile marketing effectively and efficiently.
This means that if you want to reach your audience and get more prospective customers and sales, you need to contact them in a way that they makes sense to them, and that way is through mobile marketing.
2. Mobile Marketing is also cheaper way to target your customers
Mobile marketing is less costly than traditional methods of advertising and it hits where everyone is bound to get your message.
It doesn’t matter if your potential customer is out jogging, at work, out shopping or just lounging on the couch in their home, mobile marketing gives you a very personal and direct way to contact them and tell them what your business can do for them.
The the direct access to the customer makes mobile marketing results impossible to achieve through other media.
3. People are emotionally attached to their phones
People use them for everything from checking in on FourSquare to sharing a selfie photo or updating Facebook. Most people literally feel naked if they leave their homes without their phones, so that means there are huge reasons why mobile marketing is not only smart to do, it’s seriously vital for all businesses if they don’t want to lose ground with their clients and customers.
Just think, at the touch of a button you can send out information on your products and services, and thousands of people will see it just by using their cell phones. Mobile marketing combines a system of message sending and the use of the Internet on phones, including sending pictures, videos, email, and text on the phones. Businesses have to reach their customers where they “live,” and these days most people live “online.”
Jennene Biggins is a Mobile Marketing Strategist with Get a Business Mobile App.com. Get a Business Mobile App.com is a mobile marketing boutique agency specializing in helping businesses engage with their customers utilizing creative mobile solutions.
Get in touch with Jennene at her website or via email.
