I’m excited to welcome Jennene Biggins back for the second post in our series discussing mobile marketing. If you missed the first post that breaks down why mobile marketing has become such a big deal, check it out here, and then read on to find out ways your business can jump into the mobile game.
The Mobile Way of Life
Both business owners and their customers are using mobile devices in new and different ways all over the globe. The mobile devices we have today are capable of allowing users to communicate in many ways such as texting, talking, checking email, sending messages, and going onto the Internet.
Some eye opening facts about mobile devices that will help you understand why these little, but extremely powerful, devices are something that can add unlimited value to your business are:
- At the end of 2014, the number of mobile-connected devices will exceed the number of people on earth.
- One in four online searches is done on a mobile device.
- By 2015 mobile marketing will generate $400 billion.
- SMS coupons are redeemed 22% more than emailed coupons.
- Mobile advertising will account for 60% of Twitter ads by 2015.
- 68% of people use a mobile device to look up a store address.
- 52% of mobile users use their devices while in a store to get help with purchasing decisions.
1. QR Codes
Mobile marketing has skyrocketed, especially with the addition of the QR codes being embedded onto everything from billboards and posters to product packaging and magazines. This funny looking square merely requires a smart phone user to point his phone at the QR code and the content is immediately sent to his phone so that he can read or use the app, which means he could become your next paying customer!
2. SMS Text Marketing
SMS or text messages are comprised of short messages sent via a mobile device. These messages are normally no longer than 160 characters. Text messages can be sent and read by almost all cell phones. You have the ability to reach almost 240 million users in the U.S. alone.
One of the attractions of SMS marketing is that your message is read almost immediately. For some reason people love to open a text message as soon as it is received! As a marketer this is a huge plus for you.
Try It – Text GETURBIZMOBILE to 40691
SMS marketing uses short codes which are just abbreviated phone numbers. Most short codes are five or six digits long. Users must opt in to receive messages and this is normally done by texting a keyword to a certain number.
In addition to SMS Marketing, Mobile Websites and Mobile Applications are equally important to marketing products and services via mobile devices.
3. Mobile Websites
Mobile Websites (responsive website) are a complete website created to be shown on mobile devices without manipulating the screen size with your hand. When your website is responsive and mobile-ready, your presence will look great on all devices.
4. Mobile Apps
A mobile app is an application that the user downloads onto their smart phone. Apps are downloaded from app stores, also known as app markets. The largest app markets (in no particular order) are the Apple App Store, the Android (Google Play) Market and the Windows Phone Marketplace. While an app can pull information from the internet, much like a mobile website, one of the big differences is that it can be accessed without an internet connection.
Millions of dollars have been invested in the mobile market since it started, in order to give outstanding benefits to you and your business. Mobile devices are a huge and fantastic platform with which you can scale your business to a whole new level of success and reach all of your business plans.
Jennene Biggins is a Mobile Marketing Strategist with Get a Business Mobile App.com. Get a Business Mobile App.com is a mobile marketing boutique agency specializing in helping businesses engage with their customers utilizing creative mobile solutions.
Get in touch with Jennene at her website or via email.
