Does your business possess specialized knowledge that people should be aware of? If so, you may want to consider offering an online course to your customers. Online courses are convenient for students, but actually designing an effective course can be quite challenging. In this episode of 5 Business Rules, Monika and I share 5 tips…
If you’re like many LinkedIn users, you are always looking to meet new people and grow your presence on the site. When people search for you on LinkedIn, you want to make yourself findable by using keywords in your profile. So what other tips should you keep in mind when using LinkedIn? In this episode…
On January 1, 2020 the California Consumer Protection Act (CCPA) went into effect. While it doesn’t actually apply to most small businesses, data privacy has become a huge issue so we’re predicting this is just the first of many privacy laws that will sweep through the nation. {Want to understand more? Read this post.} If…
The California Consumer Protection Act (CCPA) is a privacy law went into effect on January 1, 2020. Just like the GDPR law that now regulates consumer privacy in the EU, the goal of the CCPA is to protect the rights of individuals when it comes to how companies use their personal data. While the CCPA…
We all know that if you ask two people the same question, you’ll get two completely different answers. While it can be fun to get different perspectives, when you’re trying to grow your business it can be a challenge to figure out what the right answer is. Here’s the truth: when it comes to marketing,…
Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode…
Many of us love the idea of passive income. The idea that you can literally make money while you sleep. This is a concept that is heavily promoted by many information marketers, who do a lot of what I call “selling the dream.” Everyone wants to make more money with less effort so many people…
Working with small business websites, I often get asked about the difference between a hosting account and a domain, and why you need both. Let’s see if we can clear up some confusion. Domains A domain is your websites address, also called your URL. It’s where people find you on the web, so you might…
As soon as someone meets you or hears about your business, they’re going directly to your website to learn more. Websites can do a lot of increase business credibility, but all websites are not equal. In this episode of 5 Business Rules, Monika Jansen and I share five things that people use to determine how…
The year is well underway, but if you feel like you’re still doing the same old thing, it’s time to shake up your marketing strategy. I asked some of my favorite marketing pals how they are changing up their strategies this year. They shared some fantastic insights on how the market is changing and what…
When you send out an email newsletter, your goal is for people to be excited to read it. So excited in fact that they know when it comes out and actually look forward to seeing it in their inbox. In this episode of 5 Business Rules, Monika Jansen and I offer up five tips to…
Despite the ever growing list of marketing platforms available, email marketing continues to deliver some of the top numbers when it comes to ROI and customer engagement. So logic says you should work hard to get people on your list and keep them there. That’s true; you should make sure your emails are effective and…