With the overwhelming number of AI content generators available these days, there are a lot of free or low-priced options available to create blog content. Many of these tools claim to craft SEO-driven content, which is a big plus when it comes to blogs. While drafting blog content is not a core-part of Social Light’s…
A domain authority is a composite score of how likely Google is to rank your website. Learn about what this means for your SEO efforts.
You’ve probably heard that blogging is a core component of an SEO strategy, but just putting out a post with a couple paragraphs and a picture is not enough. Blogs can do crazy good things for you, but you have to be intentional and put some work into it. When you want to create…
Social media and SEO are two very different digital marketing strategies, but they can work in tandem. At their core, both social media and SEO help people to find information. Integrating the two will help more users discover your business, and boost your rankings in the search engine results pages indirectly. In this episode of…
A while back I was talking to my dad, and he surprised me by asking if Google search results were a scam. This was shortly after Trump took to Twitter to protest Google, which frankly I rolled my eyes at. But my father brought up a valid point: the average Joe doesn’t know or understand…
Ranking on Google, otherwise known as search engine optimization (SEO) is about more than using the right keywords. In fact Google has more than 200 factors that can influence how your website shows up in search results. This means there’s a lot more going on than keywords. In this episode of 5 Business Rules,…
Having a top spot in Google’s search results can make a huge difference to your business, yet so many people go about it the wrong way. It’s not your fault, SEO is hard work, but if you’ve committed any of these faux paus, it may be time to call in reinforcements. 1. Your site lacks deep…
Keywords are the cornerstone to an SEO strategy. Yes I know you can show me articles that say keywords don’t matter anymore. People argue that the trend toward natural SEO means that we should use similar words and phrases instead of keyword stuffing. All true. BUT. When you rank on Google, you rank for a…
Just about every small business owner that I work with wants to rank on Google’s first page. And really, who doesn’t? Appearing high in the search results can make or break your business, but SEO is a tough concept for many business owners. Heck, understanding the Google ranking factors is tough for just about everyone…
I talk to many small business owners who want their website to show up in Google search results, but struggle to understand how to go about search engine optimization (SEO). Janet Chiu has the ability to breakdown the complexities of SEO into an approachable method that every business owner can appreciate, and so I’m thrilled…
MobileGeddon has happened, so what’s different? Well, nothing. Yet. Earlier this year, Google announced an update in their mobile algorithm that would be give top priority to websites that they deemed mobile- friendly. This change, popularly coined MobileGeddon, went into effect April 21 and is said to have a significant impact on mobile searches and…
I often talk to people that are interested in the SEO benefits of blogging but are intimidated by the idea of writing a blog. After chatting with copywriter Elspeth Misiaszek I knew she would be a fantastic person to demystify SEO blogging. I’m thrilled to have her has a guest! So, you’re afraid of SEO…