Drip campaigns are one of my favorite marketing tools because it lets small business owners be efficient and is a great way to bring a focus to sales without a lot of time. Intrigued? Good, let’s get started with the basics. Monika Jansen and I offer up five tidbits to get you going in this…
You may have heard that sales funnels provide a way to systematize your sales to help you move prospects through the sales cycle in order to become customers. If this has intrigued you but sounds a little complicated, we’re here to take away the mystery. A sales funnel is a series of messages that are designed to…
Lead magnets are incentives (read bribes) that offer up a specific piece of knowledge in exchange for a user’s contact info. Lead magnets are a great way to bring in leads off your website and kick start the sales funnel. Here are eight ideas on lead magnets you can use on your own site: 1.…
A drip campaign is a preset series of messages delivered via automated email that is designed to move someone through the sales cycle. The messages are often triggered by someone downloading an eBook or attending a webinar. A key piece of the sales process is catching a user’s interest and convincing them to hire you.…
If you think automated email is a marketing tactic for big firms, think again. Using drip campaigns can help your small business run efficiently, saving you time while helping raise revenue. 1. Automated Email Saves Time If you are a small business owner time is your most precious commodity. Whether it’s book-keeping or a client emergency,…
You may have heard of drip marketing or drip campaigns. You may have even heard that drip campaigns automate the sales cycle but if that all sounds like a bunch of corporate jargon to you, allow me to break down into plain English what an email drip campaign is and why you should have one.…