You may have heard of drip marketing or drip campaigns. You may have even heard that drip campaigns automate the sales cycle but if that all sounds like a bunch of corporate jargon to you, allow me to break down into plain English what an email drip campaign is and why you should have one.…
You’ve heard the phrase a million times: customers buy from people they know, like and trust, so what are you doing to foster relationships? Specifically, how do you personalize email marketing at your company so that people know, like and trust you? We’ve talked about the importance of a good subject line before but if…
Email marketing is the preferred communication channel for promotional messages across EVERY demographic. It has an ROI of 4,300% and it’s the most direct line of communication for conversation sales. But it won’t you do a darn bit of good if people don’t open your emails. Thus the value of a powerful email subject line.…
If your business has an email list, chances are you’ve spent some time pondering how to grow it. Standard advice is to make a prominent web form and offer a hook (i.e. eBook download) to pull in leads. Those are solid tactics, but if you are looking for additional options to grow your email list,…