Fear of missing out. The feeling of anxiety that something exciting is happening without you. While psychologists claim that FOMO has been around since tribal times the modern onslaught of FOMO has risen in direct response to our use of social media. We see our friends traveling around the world, laughing and having fun without…
We know blogs can generate more business, but it can be a lot of work to keep your blog active – and interesting! Monika Jansen and I sat down to talk about blog topics as part of the 5 Business Rules series. If you’ve got a case of writer’s block these ideas will get you…
Google Analytics provides so much information about your website that it can be overwhelming. With an abundance of charts, tabs and filters, it’s hard to know what’s important to look at. In this episode of 5 Business Rules, I talk with Monika Jansen about some of the key indicators to look at (and explain what…
Small businesses with blogs generate 126 percent more leads than those without a blog. Blogs have been proven to be powerful marketing assets, but if you are working in a crowded market it can be difficult to separate your blog from the crowd. In this episode of 5 Business Rules, blogging rock star Monika Jansen…
This morning I read a request for people to comment on whether smarketing was a good idea. Without naming any names, here’s what it said: The “smarketing” trend involves integrating sales and marketing efforts. Is this a good idea for small businesses? How can they move toward a “smarketing” strategy? I won’t lie. This one…
If you’ve been counting down the days until kick off on September 10, you’re in good company. Fall means football and whether you play fantasy football, pick ‘em leagues or simply like cheering on your favorite team, there’s nothing quite like the excitement of the big game. Last year Social Light is kicked things up…
Every brand has a voice, what’s yours? Whether or not your realize it, your brand has a voice. Even if you haven’t intentionally created a voice for your brand, anytime you post on social media, publish a blog, or even put a page on your website you are building your brand voice. The words you…
Sometimes you’re so wrapped up running your business it can be hard to think about growing your business. It’s a trap that many of us fall into, but anytime your business has a slow cycle it’s a good time to spend at least a little time thinking of growth strategies. Growth Strategies: Sales Sales are…
As head of a marketing shop, I’m all about spreading brand love. However, I often come across clients that need a bit of TLC because they haven’t quite discovered what their business is all about. That’s why I was so excited to learn about the work that Allie Armitage is doing in her company Mind…
If you’ve been suffering from the winter blues, I’ve got good news – March Madness is coming! It’s hard to ignore the competitive frenzy that sweeps the country every spring during the NCAA Basketball Tournament, so why try? Whether you’re a basketball fan or simply love to dive into the competition, there’s nothing quite like…
If I asked you to tell me about the characteristics of your brand, what would you say? It’s a simple question, but nailing down exactly what you want your brand to represent is challenging for many businesses. If you’re struggling to define your brand, a brand persona exercise can come in handy. If your brand…
I’m excited to welcome Jennene Biggins back for the second post in our series discussing mobile marketing. If you missed the first post that breaks down why mobile marketing has become such a big deal, check it out here, and then read on to find out ways your business can jump into the mobile game.…