We know blogs can generate more business, but it can be a lot of work to keep your blog active – and interesting!
Monika Jansen and I sat down to talk about blog topics as part of the 5 Business Rules series. If you’ve got a case of writer’s block these ideas will get you moving! Take a peek at our conversation, or read on for the tips.
The last question a client or prospect asked you
Think about the discussions you have with your clients. What do they want to know? Chances are they aren’t the only one looking for that information. Crafting blogs around real questions can help you hit on topics that people are really interested in.
The most popular topic on your blog
Don’t forget to check your statistics! Taking the time to find out what people are reading can help you hone in on topics of interest. If a certain topic (or topics) is blowing away your other content, you need to do more on that subject.
Insider secrets
Sometimes we forget how much knowledge we have that other people don’t. Information that may seem basic to you might be a revelation to others.
Remember that you are a subject matter and the tips and tricks that you use every day can be considered insider secrets. People love to feel they’re learning about something exclusive so give out some hot tips that show of your expertise.
Relatable success stories that show how you help others
Most small businesses face similar problems and are looking for solutions. If you’ve helped a client solve one of their problems, then talk about it! Chances are one of your readers will have the same problem, which can lead to more business for you.
Unlike case studies on mega-brands, showcasing a real-world example that could work for other businesses is what makes this story relatable. By showcasing success stories you make the solution accessible to other businesses and highlight your credibility.
Listicles
Listicle are articles made up of a list: Top 10 reasons to love Disney World!
People love to learn a lot about something quickly and these posts are easy to write.
Go back to your statistics and see what’s popular with your readers. Take that subject and start pulling information out of your different blogs posts and combine all the tips on one topic in one post.
Have more questions about blogs? Give us a shout!
