It may seem like the way to market your business changes every day. Whether a new social media channel is on the rise, or Google changed their algorithm, it’s hard to keep up with different marketing channels. The good news is that there are some rules that don’t change. Ever. In this episode of 5…
Cash is precious these days, so if you are going to invest in an ad campaign, you need to make the most of it. In this episode of 5 Business Rules, Monika and I offer up five tips to set yourself up for success. Spend 5 minutes with the video, or read on for the…
Social Light is hiring, and it has been an adventure. Any hiring manager will tell you there are always a few mishaps as part of hiring process, but when I compare notes with other small business owners I keep hearing the refrain, “It just shouldn’t be this hard.” There is a ton of work to…
Does your business possess specialized knowledge that people should be aware of? If so, you may want to consider offering an online course to your customers. Online courses are convenient for students, but actually designing an effective course can be quite challenging. In this episode of 5 Business Rules, Monika and I share 5 tips…
On January 1, 2020 the California Consumer Protection Act (CCPA) went into effect. While it doesn’t actually apply to most small businesses, data privacy has become a huge issue so we’re predicting this is just the first of many privacy laws that will sweep through the nation. {Want to understand more? Read this post.} If…
The California Consumer Protection Act (CCPA) is a privacy law went into effect on January 1, 2020. Just like the GDPR law that now regulates consumer privacy in the EU, the goal of the CCPA is to protect the rights of individuals when it comes to how companies use their personal data. While the CCPA…
In this episode of 5 Business Rules, Monika Jansen and I do something a little different and fun and share some fascinating marketing trivia. Spend 4 minutes watching the video or read on for the conversation starters. What’s the average starting salary for a marketing major with a bachelor’s degree? Recently graduated marketing majors earn…
Many businesses are making an effort to use more sustainable practices, and marketing practices should be no exception. Here are eight ways you can bring more eco-friendly practices to your marketing campaigns. 1. Print on recycled paper Print business cards, promotional postcards, brochures, product catalogs, or any other marketing collateral on recycled paper. Online…
Google recently made some very major changes to its ad platform. While it’s great that they’re trying to improve Google Ads, these changes require some adjustments from experienced users of the platform. In this episode of 5 Business Rules, Monika and I will share five things you should know about Google’s new ad platform. Spend…
We all know that if you ask two people the same question, you’ll get two completely different answers. While it can be fun to get different perspectives, when you’re trying to grow your business it can be a challenge to figure out what the right answer is. Here’s the truth: when it comes to marketing,…
One aspect of blogging that people struggle to understand is how to use the categories and tags on their blogs. In this episode of 5 Business Rules, Monika Jansen and I share five tips to help you properly utilize categories and tags when blogging. Spend 4 minutes watching the video or read on for the…
I’ve already started to see Christmas decorations popping up in stores, so the holidays are coming – quickly! If you haven’t given any thought to your holiday marketing, now is the time. Here are eight seasonal marketing holidays to keep in mind, and potentially build promotions around. 1. Black Friday We know consumers spend a…