Many businesses are making an effort to use more sustainable practices, and marketing practices should be no exception.
Here are eight ways you can bring more eco-friendly practices to your marketing campaigns.
1. Print on recycled paper
Print business cards, promotional postcards, brochures, product catalogs, or any other marketing collateral on recycled paper. Online printers like Zazzle and VistaPrint have a variety of recycled options and chances are your local printer does too.
2. Digital brochures
Whether your company uses a sales folder packed with information, or prints an annual report, consider switching to a digital format.
3. Upgrade your swag
Businesses have been branding and giving away reusable shopping bags for years, so go a step further and look to printed produce bags that people can put apples or other bulk foods in. You’ll be cutting down on plastic and have swag unique enough that people actually want it!
4. Eco-friendly packaging
Whether you need product packaging or coffee sleeves for your café, consider using an environmentally-friendly source like Botanical Paperworks Seed Paper.
5. Give plants
The next time you need to give a client a gift, send a plant. We’re not talking a vase of flowers, but an actual plant in a pot that will last for a while.
It’s not only cheerful, but will help improve the air quality of your client’s office.
6. Drive & Donate
Every office has extra stuff that sits around, collecting dust and taking up space. Maybe you went paperless and have a lot of leftover binders, or 300 pens you printed for a conference. Start with your excess supplies and organize a drive around it to collect similar items, then donate the lot to a local school or charity.
While the act itself may not be a marketing activity, inviting your customers to participate, or putting out a press release to get media coverage sure is!
7. Partner with a local charity
- Give a percentage of profits to an organization
- Dedicate time from your team to volunteer on a project
- Sponsor an event
There are lots of ways to get your business involved with a local charity, any one of which can help raise your awareness in the community and boost your reputation.
8. Show off your green
Use your newsletter, blog, social media accounts and website to call attention to your eco-friendly efforts.
Have more questions about going green, or calling attention to your eco-friendly practices? Contact us today and we’ll be happy to help!