People LOVE free stuff, so using I should definitely use the word FREE in my emails, right? Wrong! Sure, some people go bonkers at the idea of free stuff, but using the word FREE in your emails – especially your email subject line – will land you in spam jail. Just a warning: trying to…
You know you’ll need graphics, and a way to run the promotion, but you also need to have a plan to fulfill the prizes, and ensure everything is legal.
Promotions can help grow your email list, increase social media engagement, and drive sales. Here are 11 promotional ideas to inspire your next campaign.
If it’s been a while since you’ve had to introduce yourself to a crowd, here are six tips to help you brush off your elevator pitch and stand out.
Many businesses are making an effort to use more sustainable practices, and marketing practices should be no exception. Here are eight ways you can bring more eco-friendly practices to your marketing campaigns. 1. Print on recycled paper Print business cards, promotional postcards, brochures, product catalogs, or any other marketing collateral on recycled paper. Online…
We all know that if you ask two people the same question, you’ll get two completely different answers. While it can be fun to get different perspectives, when you’re trying to grow your business it can be a challenge to figure out what the right answer is. Here’s the truth: when it comes to marketing,…
The year is well underway, but if you feel like you’re still doing the same old thing, it’s time to shake up your marketing strategy. I asked some of my favorite marketing pals how they are changing up their strategies this year. They shared some fantastic insights on how the market is changing and what…
Despite the ever growing list of marketing platforms available, email marketing continues to deliver some of the top numbers when it comes to ROI and customer engagement. So logic says you should work hard to get people on your list and keep them there. That’s true; you should make sure your emails are effective and…
As a small business owner, your goal is sales. Whether you are going on actual sales calls or speaking to raise awareness of your offering, you are ultimately trying to make money. At Social Light we understand that, and it’s our goal to help you increase your bottom line. To that end we wanted to…
Google Analytics provides so much information about your website that it can be overwhelming. With an abundance of charts, tabs and filters, it’s hard to know what’s important to look at. In this episode of 5 Business Rules, I talk with Monika Jansen about some of the key indicators to look at (and explain what…
When was the last time you thought about your business cards? Sure you hand them out all the time, but have you really looked at your business card lately and considered what it says about you? Monika Jansen and I sat down to talk about business cards as part of the 5 Business Rules series.…
What is a lead box? You’re probably more familiar with the term popup box, which has become an umbrella term for messages that appear on your website, generally with a special offer. While a popup lightbox is the most popular form of a lead box, the truth is there are lots of options to highlight…